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RNS Number:7735A
Ericsson(L.M.)(Telefonaktiebolaget)
20 March 2001


Ericsson Mobility World - regional initiative to speed up global Mobile
Internet development

Today,  Ericsson  launched  Ericsson Mobility  World,  an  industry-wide
initiative  to accelerate the development of the global Mobile  Internet
market.  Ericsson plans to establish centers for application development
in every major country for Mobile Internet.

Through  a worldwide network of centers and web-based services, Ericsson
Mobility   World  will  help  network  operators,  developers,   content
providers  and enterprises to collaborate on developing and bringing  to
market  innovative  applications and services, for  millions  of  Mobile
Internet users worldwide.

Ericsson  also announced the first three regional centers to be included
in Ericsson Mobility World. These centers, which are all already working
on  Mobile  Internet projects with Ericsson partners, are based  in  New
York, Dusseldorf and Madrid. The plan is to establish centers in all the
main  countries  where  there is early potential  for  Mobile  Internet,
building  on Ericsson's expertise and experience in developing  industry
partnerships with companies of all sizes.

"The  Mobile  Internet  industry needs to  create  a  critical  mass  of
applications and services that people really want, and to get  these  to
market  as  quickly  as  possible," said Torbjorn Nilsson,  Senior  Vice
President,  Ericsson. "Ericsson Mobility World makes this  possible,  by
bringing   together  potentially  thousands  of  companies,   to   share
knowledge,  create partnerships and build the future.  Through  regional
centers  and  web-based services, Ericsson Mobility  World  will  enable
companies   to   collaborate  on  creating   innovative   services   and
applications."

The  global  nature of Ericsson Mobility World is important  because  it
gives operators, content providers and other companies access to tens of
thousands  of  developers  around  the  world.  Both  global  and  local
companies  benefit, particularly in markets where the existing developer
community might be small. The advantage to developers is being  able  to
offer  their  skills  to more than 400 operators worldwide  and  gaining
access to a global knowledge network. Consumers ultimately benefit  too,
through services that meet 'real world' needs.

Services  offered  within Ericsson Mobility World will support  partners
through   all  phases  of  creating  applications  and  services,   from
developing  the  initial  idea,  technical  concept  and  business  plan
evaluation,  through to design, technical development, testing,  network
implementation and integration.

Ericsson  Mobility World builds on existing services that  Ericsson  has
developed  to support partners. Examples include the Mobile  Application
Initiative and local facilities, such as Ericsson Cyberlab in  the  USA,
the  Mobile Internet Institutes in Latin America, OpenLab in  China  and
42nd   Precinct  in  Australia.  Venture  capital  organizations  within
Ericsson will also have close involvement.

In  addition, Ericsson Mobility World embraces the Ericsson  Developers'
Zone, a web-based, global resource for tools, technologies, training and
other  forms of support focused on Mobile Internet. Since its launch  in
1999,  it has attracted in excess of 80,000 individual members and  more
than 2,000 company members.

Ericsson  Mobility World will be rolled out during 2001 and  will  offer
several  categories  of  membership  to  suit  the  needs  of  different
participants,  from  entry-level support services  through  to  specific
projects with Ericsson and other companies.

Ericsson is the leading communications supplier, combining innovation in
mobility  and  Internet  in creating the new  era  of  mobile  Internet.
Ericsson  provides total solutions covering everything from systems  and
applications to mobile phones and other communications tools. With  more
than   100,000   employees   in  140  countries,   Ericsson   simplifies
communications for customers all over the world.

Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Eva Sparr, Director of Communications,
Ericsson Internet Applications and Solutions
Phone: +46 70 519 0793; E-mail: Eva.Sparr@lme.ericsson.se

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