Apex Global Brands (NASDAQ: APEX), a global brand ownership and
marketing organization that manages, creates and elevates a growing
portfolio of high-equity lifestyle brands, and the new medical
division of Stem Holdings, Inc. (OTCQB: STMH, CSE: STEM), a
leading vertically-integrated branded cannabis company with
state-of-the-art cultivation, processing, research and development,
extraction, retail, and distribution operations in the United
States, today announced a multi-brand partnership. Through this
partnership, the companies will debut customized medically-directed
CBD products through licensing agreements with three of APEX's
leading brands.
Stem Holdings has developed proprietary plant strains, each of
which is cultivated for the highest quality and efficacy. By
leveraging Apex Global Brands’ best-in-class brand portfolio,
retail distribution and strong marketing platform, Stem Holdings
will be able to bring innovative products to market featuring these
proprietary strains. The custom product assortment has been
inspired by active consumers of three of APEX's brands, which
include:
- Hi-Tec® – a European-founded outdoor crossover brand offering
footwear, apparel and accessories since 1974;
- Magnum® – a global supplier of military, workwear and
service-industry footwear, apparel and accessories with a 37-year
legacy; and
- Everyday California® – a La Jolla, California based ocean,
adventure and lifestyle brand offering cool and casual apparel,
accessories and footwear.
Apex Global Brands regularly collaborates with companies around
the world within its portfolio of brands and has developed a
screening process for all potential partnerships that focuses on
innovation, quality, reputation and distribution.
“The selection process for a CBD partner was
highly rigorous," said Henry Stupp, Chief Executive Officer of Apex
Global Brands. "We wanted to ensure that as we expanded into
new types of licensing agreements that the values of the
prospective CBD partner’s organization fit well with APEX's own
values and portfolio of brands. From the beginning of our
discussions with Stem, the fit and benefits this partnership could
offer our common consumers became more and more apparent. We
cannot wait to share some incredible and innovative products with
consumers early next year."
“We are proud to partner with Apex Global Brands to launch a
unique line of CBD products,” stated Adam Berk, Chief Executive
Officer of Stem Holdings. “Our medical division is
collaborating with Apex Global Brands' team to launch
well-positioned products that will deliver the benefits and values
exemplified by the Hi-Tec, Magnum and Everyday California brands,
while also creating new profit centers for their retailers across
multiple channels. We are seeing strong enthusiasm from both
teams and know that our combined experience will ensure that only
the best-in-class CBD products go to market.”
First product shipments are expected to take
place in early calendar year 2020.
About Apex Global Brands Apex Global
Brands is a global brand ownership and marketing organization that
manages, creates and elevates a growing portfolio of high-equity
lifestyle brands. The brand portfolio spans multiple consumer
product categories and retail tiers around the world and includes
Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Cherokee®, Tony Hawk®,
Liz Lange®, Point Cove®, Carole Little®, Everyday California® and
Sideout®. The Company currently maintains license agreements with
leading retailers and manufacturers that span approximately 140
countries in over 20,000 retail locations and digital commerce. For
more information, please visit the Company's website at
apexglobalbrands.com.
About Stem Holdings, Inc.
As a vertically-integrated cannabis company, Stem is a pioneer
in the industry with its state-of-the-art cultivation, processing,
extraction, retail, and distribution operations. Stem owns cannabis
facilities in California, Nevada, Oklahoma, and Oregon and hemp
facilities in Pennsylvania and New York and also participates in a
research project in collaboration with Cornell University.
Utilizing proprietary, sustainable cultivation techniques, Stem
develops exceptional products that are safe and consist of
lab-tested cannabis and CBD. Stem’s owned and partner consumer
brands are award-winning and nationally known including cultivators
TJ's Gardens® and Yerba Buena®; retail banners Stem and TJ's;
infused product manufacturers, CannavoreTM and Supernatural
HoneyTM; and a new CBD company, Dose-ologyTM. Stem's mission in
supporting the health and happiness of people and the safety of our
planet is evident through the Company's continued recognition for
its community involvement, employee diversification, and its
designation as a top place to work in cannabis, as well as
dedication to environmental causes and outstanding leadership in
the cannabis industry. For more information, please visit the
Company's website at stemholdings.com.
Safe Harbor Statement
This news release may contain forward-looking statements
regarding future events and the future performance of Apex Global
Brands. A forward-looking statement is neither a prediction nor a
guarantee of future events or circumstances and is based on
currently available market, operating, financial and competitive
information and assumptions. Forward-looking statements involve
risks and uncertainties that could cause actual results to differ
materially from those expected or projected, including, among
others, risks that: the Company and its partners will not achieve
the results anticipated in the statements made in this release;
global economic conditions and the financial condition of the
apparel and retail industry and/or adverse changes in licensee or
consumer acceptance of products bearing the Company’s brands may
lead to reduced royalties; the ability and/or commitment of the
Company’s licensees to design, manufacture and market Cherokee®,
Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Carole Little®, Tony
Hawk® and Hawk Brands®, Liz Lange®, Everyday California® and
Sideout® branded products could cause our results to differ from
our anticipations; the Company’s dependence on a select group of
licensees for most of the Company’s revenues makes us susceptible
to changes in those organizations; our level of indebtedness and
restrictions under our indebtedness; and the Company’s dependence
on its key management personnel could leave us exposed to
disruption on any termination of service. A more detailed
discussion of such risks and uncertainties are described in the
Company’s annual report on Form 10-K filed on April 23, 2019, its
periodic reports on Forms 10-Q and 8-K, and subsequent filings with
the SEC the Company makes from time to time. Except as required by
law, the Company undertakes no obligation to publicly update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise.
Contacts:
For Apex Global Brands:
Media Relations:Apex Global Brands Nadine
Iacocca, VP Global Marketing nadinei@apex-gb.com
Investor Relations:Addo Investor
RelationsKimberly Esterkin, Patricia Nirkesterkin@addoir.com;
pnir@addoir.com
For Stem Holdings:
Media Relations: Mauria Betts
Director of Branding and Public Relations
mauria@stemholdings.com
Investor Relations: John Mills
ICR, LLC john.mills@ICRinc.com
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