Advantex Marketing International Inc. (CNSX:ADX) ("Advantex" or the "Company"),
a leading specialist in merchant funding and loyalty marketing programs, today
announced its results for the three and six months ended December 31, 2012. All
currency amounts are in Canadian dollars unless otherwise noted.


"We are pleased to report a net income under difficult economic conditions more
severe than we have seen in sometime thereby affecting consumer spending. In
addition, the NHL strike was also another factor that negatively affected the
restaurant sector. Over half of merchants participating in our programs operate
restaurants. This is reflected in our results. While revenues were ahead of
corresponding periods previous year they were not what we expected, and this
affected our profitability, said Kelly Ambrose, Advantex President and Chief
Executive Officer.


I am excited by the recent acquisition which added about 700 merchants to our
portfolio. This gives us an opportunity to expand the program as a re-seller of
aeroplan miles across the small merchant market, and in time has the potential
to strengthen the Company's relationship with Aeroplan and add to the Company's
profitability," said Mr. Ambrose.


Financial Highlights:



----------------------------------------------------------------------------
                          Three months ended              Six months ended  
                                 December 31                   December 31  
----------------------------------------------------------------------------
                       2012       2011 Inc./         2012       2011 Inc./  
                                       (Dec)                         (Dec)  
----------------------------------------------------------------------------
                          $          $                  $          $        
----------------------------------------------------------------------------
Revenues          4,428,000  4,234,000   4.6%   8,831,000  8,069,000   9.4% 
----------------------------------------------------------------------------
Earnings from                                                               
 operations                                                                 
 before                                                                     
 amortization                                                               
 and interest                                                               
 ("EBITDA" (i))   1,026,000  1,000,000   2.6%   2,066,000  1,977,000   4.5% 
----------------------------------------------------------------------------
Net Income          124,000    247,000 (49.8)%    398,000    508,000 (21.7)%
----------------------------------------------------------------------------
(i) EBITDA is a non-GAAP financial measure which does not have any          
standardized meaning prescribed by the issuer's GAAP and is unlikely to be  
comparable to similar measures presented by other issuers. It is provided as
additional information to assist readers in understanding a component of the
Company's financial performance. In case of the Company per consolidated    
financial statements for three and six months ended December 31, 2012,      
earnings from operations before amortization and interest is the nearest    
equivalent to EBITDA.                                                       



"The Company's agreements with its affinity partners - Canadian Imperial Bank of
Commerce ("CIBC"), and Aeroplan Canada Inc. ("Aeroplan") - and its financial
partners - 14% and 12% debenture holders, and provider of loan payable - come up
for renewal between August and December, 2013. The Company expects to
successfully negotiate renewal and/or extension of the agreements," said Mr.
Ambrose.


About Advantex Marketing International Inc.

Advantex is a specialist in the marketing services industry. Advantex partners
with CIBC, and Aeroplan. On a combined basis, Advantex has contractual marketing
access to more than five million Canadian consumers with above-average personal
and household income. The Company's merchant partner base currently consists of
just under 1,300 merchants operating restaurants; golf courses; independent
inns, resorts and selected hotels; spas; retailers of men's and ladies fashion,
footwear and accessories; retailers of sporting goods; florists and garden
centres; book and newspaper stores; health and beauty centres; dry cleaners;
gift stores; and home decor; many of which are leaders in their respective
categories. Advantex is traded on the Canadian National Stock Exchange under the
symbol "ADX". For additional information on Advantex, please visit
www.advantex.com.


Forward-Looking Information

This Press Release contains certain "forward-looking information". All
information, other than information comprised of historical fact, that addresses
activities, events or developments that the Company believes, expects or
anticipates will or may occur in the future constitutes forward-looking
information. Forward-looking information is typically identified by words such
as: anticipate, believe, expect, goal, intend, plan, will, may, should, could
and other similar expressions. Such forward-looking information relates to,
without limitation, information regarding the Company's: expectation respecting
the impact of the acquisition on its relationship with Aeroplan, and its
profitability; expectation with regards to the renewal, including the timing and
the terms of such renewal, of its agreements with its affinity and financial
partners; and other information regarding financial and business prospects and
financial outlook is forward-looking information.


Forward-looking information reflects the current expectations or beliefs of the
Company based on information currently available to the Company.


Forward-looking information is subject to a number of risks, uncertainties and
assumptions that may cause the actual results of the Company to differ
materially from those discussed in the forward-looking information, and even if
such actual results are realized or substantially realized, there can be no
assurance that they will have the expected consequences to, or effects on the
Company. Factors that could cause actual results or events to differ materially
from current expectations include those listed under "General Risks and
Uncertainties" and "Economic Dependence" in Management's Discussion and Analysis
for the three and six month periods ended December 31, 2012.


All forward-looking information speaks only as of the date on which it is made
and, except as may be required by applicable securities laws, the Company
disclaims any intent or obligation to update any forward-looking information,
whether as a result of new information, future events or results or otherwise.
Although the Company believes that the assumptions inherent in the
forward-looking information are reasonable, forward-looking information is not a
guarantee of future performance and accordingly undue reliance should not be put
on such information due to the inherent uncertainty therein.




Advantex Marketing International Inc.                                       
Consolidated Statements of Financial Position - (unaudited)                 
(expressed in Canadian dollars)                                             
                                                                            
----------------------------------------------------------------------------
                                     December 31, 2012        June 30, 2012 
----------------------------------------------------------------------------
Assets                                                                      
----------------------------------------------------------------------------
Current assets                                                              
----------------------------------------------------------------------------
Cash and cash equivalents                        5,000            1,084,773 
----------------------------------------------------------------------------
Accounts receivable                          1,164,254              966,437 
----------------------------------------------------------------------------
Transaction credits                         14,706,549           14,095,373 
----------------------------------------------------------------------------
Inventory (note 5)                             117,665              204,355 
----------------------------------------------------------------------------
Prepaid expenses and sundry assets             588,862              315,454 
----------------------------------------------------------------------------
                                           $16,582,330          $16,666,392 
----------------------------------------------------------------------------
Non-current assets                                                          
----------------------------------------------------------------------------
Investment (note 6)                                  -              100,000 
----------------------------------------------------------------------------
Property, plant and equipment                                               
 (note 7a)                                     265,569              222,132 
----------------------------------------------------------------------------
Intangibles (note 7b)                          420,652              330,018 
----------------------------------------------------------------------------
                                               686,221              652,150 
----------------------------------------------------------------------------
Total assets                               $17,268,551          $17,318,542 
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Liabilities                                                                 
----------------------------------------------------------------------------
Current liabilities                                                         
----------------------------------------------------------------------------
Bank indebtedness                              227,364                    - 
----------------------------------------------------------------------------
Loan payable (note 8)                        6,529,891            6,715,691 
----------------------------------------------------------------------------
Accounts payable and accrued                                                
 liabilities                                 3,732,261            4,128,264 
----------------------------------------------------------------------------
14% Non-convertible debentures                                              
 payable (note 9)                            1,719,712                    - 
----------------------------------------------------------------------------
12% Non-convertible debentures                                              
 payable (note 10)                           5,765,537                    - 
----------------------------------------------------------------------------
                                           $17,974,765          $10,843,955 
----------------------------------------------------------------------------
Non-current liabilities                                                     
----------------------------------------------------------------------------
14% Non-convertible debentures                                              
 payable (note 9)                                    -            1,770,606 
----------------------------------------------------------------------------
12% Non-convertible debentures                                              
 payable (note 10)                                   -            5,779,957 
----------------------------------------------------------------------------
                                                    $-           $7,550,563 
----------------------------------------------------------------------------
Total Liabilities                          $17,974,765          $18,394,518 
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Shareholders' deficiency                                                    
----------------------------------------------------------------------------
Share capital (note 11)                     24,110,096           24,110,096 
----------------------------------------------------------------------------
Contributed surplus (note 12)                  793,198              793,198 
----------------------------------------------------------------------------
Equity portion of debentures (note                                          
 10)                                         2,114,341            2,114,341 
----------------------------------------------------------------------------
Warrants (note 9/10)                         1,167,874            1,196,013 
----------------------------------------------------------------------------
Deficit                                    (28,891,723)         (29,289,624)
----------------------------------------------------------------------------
Total deficiency                             $(706,214)         $(1,075,976)
----------------------------------------------------------------------------
Total liabilities and deficiency           $17,268,551          $17,318,542 
----------------------------------------------------------------------------



Economic and Financial dependence (note 2) 

Commitments and Contingencies (note 14)

The accompanying notes are an integral part of these consolidated financial
statements.


Approved by the Board:



Director: Signed "William Polley"     Director: Signed "Kelly Ambrose"      
          ----------------------------          ----------------------------
          William Polley                        Kelly E. Ambrose            
                                                                            
                                                                            
Advantex Marketing International Inc.                                       
Consolidated Statements of Income and Comprehensive Income                  
For the three and six months ended December 31, 2012 and December 31, 2011 -
 (unaudited)                                                                
(expressed in Canadian dollars)                                             
                                                                            
                              For the three months        For the six months
                                 ended December 31         ended December 31
                                                                            
----------------------------------------------------------------------------
                                 2012         2011         2012         2011
----------------------------------------------------------------------------
                                    $            $            $            $
----------------------------------------------------------------------------
Revenues                    4,427,976    4,234,322    8,831,393    8,069,429
----------------------------------------------------------------------------
Direct expenses             1,415,995    1,168,283    2,792,024    2,212,476
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Operating Expenses                                                          
----------------------------------------------------------------------------
Selling and marketing         977,914      925,084    1,887,751    1,701,413
----------------------------------------------------------------------------
General and                                                                 
 administrative             1,007,794    1,140,546    2,085,642    2,178,638
----------------------------------------------------------------------------
Earnings from operations                                                    
 before amortization and                                                    
 interest                   1,026,273    1,000,409    2,065,976    1,976,902
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Write-off of investment       100,000            -      100,000            -
----------------------------------------------------------------------------
Depreciation of                                                             
 property, plant and                                                        
 equipment, and                                                             
 intangibles                  138,206      102,001      246,120      194,403
----------------------------------------------------------------------------
Interest expense:                                                           
----------------------------------------------------------------------------
Stated interest expense                                                     
 - loan payable, and                                                        
 debentures                   514,079      517,890    1,030,675    1,008,724
----------------------------------------------------------------------------
Non-cash interest                                                           
 expense on loan                                                            
 payable, and debentures      149,991      133,658      291,280      265,662
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Net income and                                                              
 Comprehensive income         123,997      246,860      397,901      508,113
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Earnings per share                                                          
----------------------------------------------------------------------------
  Basic and Diluted                                                         
   (note 15)                     0.00         0.00         0.00         0.00
----------------------------------------------------------------------------



The accompanying notes are an integral part of these consolidated financial
statements.




Advantex Marketing International Inc.                                       
Consolidated Statements of Changes in Deficiency                            
For the six months ended December 31, 2012 and December 31, 2011 -          
(unaudited)                                                                 
(expressed in Canadian dollars)                                             
                                                                            
----------------------------------------------------------------------------
                              Class A                                 Equity
                           preference       Common  Contributed   portion of
                               shares       shares      surplus   debentures
                                    $            $            $            $
----------------------------------------------------------------------------
Balance - July 1, 2011          3,815   24,106,281      726,795    2,114,341
----------------------------------------------------------------------------
Net income and                                                              
 comprehensive income                                                       
 for the period                                                             
----------------------------------------------------------------------------
Employee share options:                                                     
----------------------------------------------------------------------------
Value of services                                                           
 recognized                                               2,555             
----------------------------------------------------------------------------
Balance - December 31,                                                      
 2011                           3,815   24,106,281      729,350    2,114,341
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Balance - July 1, 2012          3,815   24,106,281      793,198    2,114,341
----------------------------------------------------------------------------
Net income and                                                              
 comprehensive income                                                       
 for the period                                                             
----------------------------------------------------------------------------
Employee share options:                                                     
----------------------------------------------------------------------------
Value of services                                                           
 recognized                                                   -             
----------------------------------------------------------------------------
Partial prepayment of                                                       
 debentures (notes 9 and                                                    
 10)                                                                        
----------------------------------------------------------------------------
Balance - December 31,                                                      
 2012                           3,815   24,106,281      793,198    2,114,341
----------------------------------------------------------------------------

------------------------------------------------------------------
                                                                  
                                                                  
                             Warrants       Deficit         Total 
                                    $             $             $ 
------------------------------------------------------------------
Balance - July 1, 2011      1,196,013   (29,516,267)   (1,369,022)
------------------------------------------------------------------
Net income and                                                    
 comprehensive income                                             
 for the period                             508,113       508,113 
------------------------------------------------------------------
Employee share options:                                           
------------------------------------------------------------------
Value of services                                                 
 recognized                                                 2,555 
------------------------------------------------------------------
Balance - December 31,                                            
 2011                       1,196,013   (29,008,154)     (858,354)
------------------------------------------------------------------
                                                                  
------------------------------------------------------------------
Balance - July 1, 2012      1,196,013   (29,289,624)   (1,075,976)
------------------------------------------------------------------
Net income and                                                    
 comprehensive income                                             
 for the period                             397,901       397,901 
------------------------------------------------------------------
Employee share options:                                           
------------------------------------------------------------------
Value of services                                                 
 recognized                                                     - 
------------------------------------------------------------------
Partial prepayment of                                             
 debentures (notes 9 and                                          
 10)                          (28,139)                    (28,139)
------------------------------------------------------------------
Balance - December 31,                                            
 2012                       1,167,874   (28,891,723)     (706,214)
------------------------------------------------------------------



The accompanying notes are an integral part of these consolidated financial
statements.




Advantex Marketing International Inc.                                       
Consolidated Statements of Cash Flow                                        
For the six months ended December 31, 2012 and December 31, 2011 -          
 (unaudited)                                                                
(expressed in Canadian dollars)                                             
                                                                            
----------------------------------------------------------------------------
                                                 31-12-2012      31-12-2011 
----------------------------------------------------------------------------
                                                          $               $ 
----------------------------------------------------------------------------
Cash flow provided by (used in)                                             
----------------------------------------------------------------------------
Operating activities                                                        
----------------------------------------------------------------------------
Net income for the period                          $397,901        $508,113 
----------------------------------------------------------------------------
Adjustments for:                                                            
----------------------------------------------------------------------------
  Write-off of investment                           100,000               - 
----------------------------------------------------------------------------
  Depreciation of property, plant and                                       
   equipment, and intangibles                       246,120         194,403 
----------------------------------------------------------------------------
  Stock-based compensation                                -           2,555 
----------------------------------------------------------------------------
  Accretion charge for debentures                   291,280         265,662 
----------------------------------------------------------------------------
                                                  1,035,301         970,733 
----------------------------------------------------------------------------
Changes in items of working capital                                         
----------------------------------------------------------------------------
  Accounts receivable                              (197,817)       (221,717)
----------------------------------------------------------------------------
  Transaction credits                              (611,176)       (692,454)
----------------------------------------------------------------------------
  Inventory                                          86,690          66,451 
----------------------------------------------------------------------------
  Prepaid expenses and sundry assets               (273,408)        (27,724)
----------------------------------------------------------------------------
  Accounts payable and accrued liabilities         (396,003)        473,249 
----------------------------------------------------------------------------
                                                 (1,391,714)       (402,195)
----------------------------------------------------------------------------
Net cash provided by (used in) operating                                    
 activities                                        (356,413)        568,538 
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Investing activities                                                        
----------------------------------------------------------------------------
Purchase of property, plant and equipment,                                  
 and intangibles                                   (380,191)       (136,169)
----------------------------------------------------------------------------
Net cash used in investing activities              (380,191)       (136,169)
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Financing activities                                                        
----------------------------------------------------------------------------
(Repayment of)/proceeds from loan payable          (185,800)        994,788 
----------------------------------------------------------------------------
Partial prepayment of debentures                   (376,033)              - 
----------------------------------------------------------------------------
Debenture partial prepayment / renewal -                                    
 additional transaction costs                        (8,700)        (37,088)
----------------------------------------------------------------------------
Net cash (used in) generated from financing                                 
 activities                                        (570,533)        957,700 
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Increase (decrease) in cash and cash                                        
 equivalents during the period                  $(1,307,137)     $1,390,069 
----------------------------------------------------------------------------
  - From continuing operations                   (1,235,168)      1,427,323 
----------------------------------------------------------------------------
  - From discontinued operations (note 17)          (71,969)        (37,254)
----------------------------------------------------------------------------
Increase (decrease) in cash and cash                                        
 equivalents during the period                  $(1,307,137)     $1,390,069 
----------------------------------------------------------------------------
Cash and cash equivalents, including bank                                   
 indebtedness - Beginning of period               1,084,773         (78,262)
----------------------------------------------------------------------------
Cash and cash equivalents, including bank                                   
 indebtedness - End of period                      (222,364)      1,311,807 
----------------------------------------------------------------------------
Additional Information                                                      
--------------------------------------------                                
Interest paid                                    $1,041,584        $892,103 
                                                                            
For purposes of the cash flow statement,                                    
 cash comprises:                                                            
Cash / (Bank indebtedness)                        $(227,364)     $1,306,807 
Term deposits                                       $ 5,000          $5,000 
                                            --------------------------------
                                                  $(222,364)     $1,311,807 
                                            --------------------------------



The accompanying notes are an integral part of these consolidated financial
statements.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Advantex Marketing International Inc.
Kelly Ambrose
President and Chief Executive Officer
905-470-9558 ext. 280
kelly.ambrose@advantex.com

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