Creative Way to Calm a Fussy Baby May Win a 'Fuss-Free' Trip For Mom
27 April 2005 - 5:00PM
PR Newswire (US)
Creative Way to Calm a Fussy Baby May Win a 'Fuss-Free' Trip For
Mom Isomil Advance Helps Reduce Feeding Problems in Most Infants in
Three Days COLUMBUS, Ohio, April 27 /PRNewswire/ -- From extended
car rides to vacuuming in the dark -- parents will try all sorts of
creative ideas to calm a fussy baby. But what really works? To find
out, the national Isomil(R) Advance(R) "Fuss-Free" Get-Away Contest
is asking moms to submit their best, most creative tip for calming
a fussy baby. Isomil Advance will reward the mom with the best tip
for baby- calming bliss -- from the unusual to the inventive --
with a three-day "fuss- free" get-away for two at the Miraval, Life
in Balance Resort and Spa in Tucson, Ariz. Isomil Advance will also
help provide the child care of mom's choice while she's away, even
if that means flying grandma in to watch the kids. To celebrate
Isomil's three-day relief soy solution and nearly 40-year heritage
of solving fussiness, gas and spit-up in infants, Isomil Advance is
offering mom a relaxing three-day trip where the only fuss is about
her. Moms can get more information and enter the Isomil Advance
"Fuss-Free" Get-Away Contest at
http://www.isomiladvancecontest.com/ . Contest entrants with a baby
12 months or younger will be asked to submit up to a 100-word tip
that helped calm their baby. The winner will enjoy an
all-expense-paid vacation for two, complete with airfare, gourmet
meals, spa services and unlimited access to all scheduled programs
and activities. The contest runs from May 1 through July 31, 2005.
Many parents don't think their baby's fussiness can be due to
feedings, but five out of 10 infants may have feeding problems
during their first year of life, which may cause them to fuss
excessively during and after feedings. Sometimes a soy infant
formula is easier for a baby's delicate tummy to handle than a
milk-based infant formula. Clinical evidence supports that
switching from a milk-based infant formula to a soy-based infant
formula, like Isomil Advance, has been shown to reduce fussiness,
gas and spit-up in most babies in just three days. Tanya Altmann,
M.D., pediatrician and editorial contributor to the American
Academy of Pediatrics' best-selling parenting book Caring For Your
Baby and Young Child, recommends a soy-based formula for her
patients as a healthy alternative for infants who may fuss and have
excessive spit-up or gas. "Parents usually don't think of changing
to a soy infant formula when their formula-fed baby has feeding
problems," said Dr. Altmann. "Soy has been used in infant feeding
for nearly 60 years. In my practice, I've seen many common feeding
problems in infants easily managed by a soy infant formula, like
Isomil Advance." Dr. Altmann's favorite tips for turning a baby's
frown into a smile include: -- Create a calm environment, such as
placing your baby in a soothing swing for 20 minutes or creating
"white noise" with music or running the vacuum -- Comfort your baby
by placing her against your chest while talking or singing and
rubbing her back -- Change the scenery by taking your little one on
a stroller walk or giving him a warm bath Isomil has a nearly
40-year history of helping to reduce common infant feeding
problems. To learn more about soy infant formula, visit
http://www.isomiladvance.com/ . For contest details and to submit a
baby- calming tip, visit http://www.isomiladvancecontest.com/ .
Abbott's Ross Products Division Abbott's Ross Products Division is
a longtime leader in the U.S. nutritional marketplace, well known
for its leading Similac(R) Advance(R) and Isomil(R) Advance(R)
infant formulas, Pedialyte(R) and PediaSure(R) Brands, as well as
its entire line of other pediatric nutritional products. Abbott
pioneered the market for adult nutritionals more than three decades
ago, and today the Healthy Living family of nutrition brands
includes Ensure(R), Glucerna(R), ZonePerfect(R) and EAS(R). For
more information about Abbott's Ross Products Division, visit
http://www.ross.com/ . Abbott is a global, broad-based health care
company devoted to the discovery, development, manufacture and
marketing of pharmaceuticals and medical products, including
nutritionals, devices and diagnostics. The company employs more
than 60,000 people and markets its products in more than 130
countries. Abbott's news releases and other information are
available on the company's Web site at http://www.abbott.com/.
DATASOURCE: Abbott Laboratories CONTACT: Media: Keri Butler of
Abbott Laboratories, +1-614-624-7485 Web site:
http://www.abbott.com/ http://www.isomiladvance.com/
http://www.isomiladvancecontest.com/ http://www.ross.com/ Company
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