Smith & Wesson Enters Licensing Agreement With Sentry Group
07 Dezember 2005 - 2:16AM
PR Newswire (US)
American Manufacturers Team Up to Deliver Large Safes with
Strength, Security SPRINGFIELD, Mass., Dec. 6
/PRNewswire-FirstCall/ -- Smith & Wesson Holding Corp.
(AMEX:SWB), parent company of Smith & Wesson Corp., the
legendary 153-year old global provider of products and services for
safety, security, protection and sport, today announced that it has
entered into an agreement with Sentry Group to license use of the
Smith & Wesson brand and logo on a new line of large capacity
safes to be launched in 2006. Founded in 1930, Sentry Group is the
world leader in residential and light-commercial fire-resistance
and security storage containers. Sentry Group operates
manufacturing facilities in Rochester, New York, and Shanghai,
China. In addition, Sentry Group's satellite sales offices in the
United Kingdom, Canada and Japan provide customers all over the
world with fire-resistant and security storage containers. The new
Smith & Wesson line of large capacity safes will complement an
existing line of small safes available through the Smith &
Wesson website. Sentry Group will manufacture the Smith &
Wesson safes exclusively in America at its Rochester, New York
facility. Smith & Wesson's Vice President of Licensing, Bobbie
Hunnicutt, said, "Both Sentry(R)Safe and Smith & Wesson are
well-established, American manufacturers known for quality and
leadership in their respective industries. Sentry is known
worldwide for its quality, affordability and innovation, while
Smith & Wesson is known for its products and services in
safety, security, protection and sport. We believe there is
tremendous synergy between these two companies, and particularly in
the strength of brand and tradition that they represent. We have a
unique opportunity to team up and provide consumers with
American-made, high-quality safes under these two highly regarded
brand names." Licensed safe products from Sentry Group featuring
the Smith & Wesson name and logo will be available mid-year
through Sentry distribution channels and on the Smith & Wesson
website. About Smith & Wesson Smith & Wesson Corp. is a
global provider of products and services for the safety, security,
protection and sport markets. The company manufactures firearms and
handcuffs and is home to America's longest-running firearms
training facilities for America's public servants. The company also
markets a variety of products for sport shooters including firearm
safety/security devices, shooter protective gear, knives, apparel,
footwear and other accessory lines. The Company is based in
Springfield, Mass., with manufacturing facilities in Springfield
and Houlton, Maine. Contact (800) 331-0852 or log on to
http://www.smith-wesson.com/. Certain statements contained in this
document may be deemed to be forward-looking statements under
federal securities laws, and Smith & Wesson intends that such
forward-looking statements be subject to the safe-harbor created
thereby. Forward-looking statements include the reputations of both
companies and the success of their collaboration. The Company
cautions that these statements are qualified by important factors
that could cause actual results to differ materially from those
reflected by the forward-looking statements contained herein. Such
factors include the ability to manufacture the products within
required quality standards; and market demand for the safes; as
well as other risks as identified from time to time in the
Company's SEC reports, including Quarterly Reports on Form 10-Q,
Current Reports on Form 8-K, and Annual Reports on Form 10-K.
Contact: Elizabeth Sharp VP, Investor Relations 480-949-9700 x.115
Debra Balcerezak-Wilson Marketing Communications Manager Sentry
Group 585-381-4900, x. 2221 DATASOURCE: Smith & Wesson Holding
Corp. CONTACT: Elizabeth Sharp, VP, Investor Relations of Smith
& Wesson Holding Corp., +1-480-949-9700, ext. 115, ; or Debra
Balcerezak-Wilson, Marketing Communications Manager of Sentry
Group, +1-585-381-4900, ext. 2221 Web site:
http://www.smith-wesson.com/
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