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Magic Vision Digital Media Launches Third-Generation Video Services for the Sports and Broadcasting Industries NEW YORK, Sept. 14 /PRNewswire-FirstCall/ -- Magic Vision Digital Media (http://www.mv-dm.com/) ("MVDM"), a third-generation, digital content solution provider and subsidiary of Magic Lantern Group, Inc. (AMEX:GML) (http://www.magiclanterngroup.com/), announced today that it has launched a video streaming and indexing product that delivers third-generation, video-on-demand solutions to the sports entertainment and broadcasting industries. MVDM is marketing the service to sports management and broadcasting companies covering U.S. and Canadian audiences. The division is initially focused on delivering services for the most popular professional-level racecar driving, hockey and baseball sporting events. President of Magic Lantern Group Bob Goddard stated, "MVDM's service is trailblazing a new era in the way digital video content is managed and viewed. Utilizing VideoBase, MVDM shifts the power of content selection to the individual viewer. Now fans worldwide can search, access and view entire games or simply the most exciting parts of a sporting event, such as touchdowns and home runs or post-game highlights. MVDM is positioned to do for the global, digital video marketplace what Google.com has done for website searches." Goddard continued, "We are in contractual negotiations with prominent U.S. and Canadian Sports Marketing Firms for this new service. MVDM and three national major professional baseball teams have prototype video streaming components ready for beta testing for anticipated deployment to the public in the fourth quarter of 2004." The sports entertainment product incorporates a proprietary digital management, indexing and e-delivery technology called VideoBase(TM). VideoBase, developed by Magic Lantern Group subsidiary Sonoptic Technologies and in use for more than a decade, allows video of any length to be divided into short clips and chapters, which can then be searched by key words, accessed and viewed directly into homes or entertainment establishments, such as sports bars, via a desktop computer. Managing Director of MVDM Judy Piktelis stated, "Leveraging Magic Lantern Group's established reputation in educational video delivery, MVDM is capturing the attention of a number of companies for the commercialization of existing and new videos in a wide range of professional sports. We expect to announce a major agreement shortly that will launch the service to North American audiences. With a number of agreements pending, we expect to begin generating revenues from this new product line beginning in the fourth quarter of this year." About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world- renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Cerebellum Corporation, monterey media and CTV Television, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; and Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions. Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml/. At the Company, contact Judy Piktelis, Magic Vision Digital Media, 781-258-7576, . This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors, which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Investor Relations: Gary Geraci of National Financial Network, +1-781-444-6100, ext. 629, ; Judy Piktelis of Magic Vision Digital Media, +1-781-258-7576, Web site: http://www.magiclanterngroup.com/ http://www.mv-dm.com/

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