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Magic Lantern Group Hosts International Sales and Marketing Conference to Present Aggressive Growth Strategy NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. (AMEX:GML), a leading North American distributor of educational content and e-learning delivery systems with licensing operations in Canada and the U.S., announced today that the Company will hold its annual International Sales and Marketing Strategy Conference from August 16-20, 2004 at its Oakville, Ontario, Canada office. The conference will bring together the Company's subsidiaries, Sonoptic Technologies; Magic Vision Digital Media and Magic Lantern Communications, to present their corporate initiatives that will drive continued, aggressive growth of the Company. Management from some of the Company's top producers, including Disney Educational Media and Annenberg/CPB, will be in attendance. The week-long symposium will hold sessions on sales, marketing and promotional planning; digital product demonstrations; technology training and identification of regional, national and global sales verticals. Presentations by management will be followed by break out sessions. Magic Lantern Group President and CEO Bob Goddard stated, "This year's sales and marketing conference will mark the exciting addition of our Magic Vision Digital Media (MVDM) division, which focuses on non-traditional educational and entertaining video streaming. MVDM will initially diversify the Company into sports and corporate compliance e-content delivery. The division has already attracted a number of distributors for its services that will accelerate our market share in the U.S. and internationally. In addition, we will lay the foundation for our short and long-term marketing initiatives for our Magic Lantern InSite(TM) institutional product and online consumer offering, TutorBuddy(TM). As a result of our new product lines, the launch of MVDM, and an expanding channel partnership base, we look forward to posting strong revenues in the fourth quarter of 2004 with growth continuing throughout 2005." About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world- renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB, Cerebellum Corporation, monterey media and CTV Television. The Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, an emerging provider of on-demand health, sports and business digitized content; and Sonoptic Technologies, a leading provider of online, next-generation technology solutions. For more information, visit the Company's websites http://www.magiclanterngroup.com/ and http://www.mv-dm.com/. Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml/. At the Company, contact Bob Goddard, Magic Lantern Group, Inc., 1-800-263-1717 ext. 2454, and visit http://www.magiclanterngroup.com/. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors, which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Investor Relations: Gary Geraci of National Financial Network, +1-781-444-6100 ext. 629, ; or Bob Goddard of Magic Lantern Group, Inc., +1-800-263-1717 ext. 2454, Web site: http://www.magiclantern.ca/

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