MONTREAL, Oct. 6 /PRNewswire/ -- Eloda Corporation ("Eloda" or the "Company") (TSX-V: ELA) is pleased to announce that Mr. John M. Gee joins the Company as Executive Vice President, Sales for the United States. His appointment is effective today. Mr. Gee has extensive experience in traditional broadcast as well as interactive and advanced television advertising. Prior to joining Eloda, Mr. Gee was Vice President of Sales for Navic Systems with responsibility for Navic's Admira ad buying and optimization system introduced in September of 2007. His tenure at companies such as NY Times Broadcasting, Wink Communications, OpenTV, and TiVo has made John a recognized expert in advanced advertising sales, technology and research. "John's knowledge of the key issues surrounding our industry is sure to bring a great deal of depth to Eloda. He understands the complexity of TV ad campaign execution and the challenges it brings to advertisers, agencies and broadcasters. I strongly believe in his ability to make our customers and partners very successful in using Eloda's compelling offering," said Francois Rainville, CEO of Eloda. Mr. Tom Creary will remain with Eloda until October 15, 2008 in order to ensure a smooth transition. The Eloda family wishes him all the best and thanks him for his significant contribution over the last two years. The Company has agreed to grant John Gee, pursuant to the Company's option plan, 250,000 options. About Eloda Corporation Eloda Corporation (TSX-V: ELA) is a third party providing a suite of innovative, effective and user-friendly measurement and validation tools for the advertising industry. The company is headquartered in Montreal, with an office in New York City. For more information, visit http://www.eloda.com/. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. DATASOURCE: Eloda Corporation CONTACT: Christiane Allaire, Marcom Director, or Sonia Ferland, Communications Coordinator, +1-514-842-1513, 1-866-303-1513, Fax, +1-514-842-4588, , both of Eloda Corporation Web Site: http://www.eloda.com/

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