LONDON, November 4, 2012 /PRNewswire/ --
New film celebrates game changing
collaboration between JOHNNIE
WALKER® BLUE LABEL™ AND PORSCHE
DESIGN STUDIO
To celebrate the JOHNNIE WALKER® BLUE LABEL™ Limited Edition
Collection design by Porsche Design Studio, JOHNNIE WALKER® BLUE
LABEL™ today launches a new documentary film that goes behind the
scenes to reveal the making of the new collection. Entitled
'ENGINEERING A BOLD, NEW, WHISKY EXPERIENCE', the film explores how
this game-changing partnership between two modern day icons was
conceived to reveal an exquisite collection of unrivalled whisky
experiences.
(Photo:
http://photos.prnewswire.com/prnh/20121104/573284 )
The showstopper to the collection, featured in the film, is a
limited edition Private Bar from £150,000, perfectly crafted for a
bold new whisky experience and available to only 50 VIPs across the
world, with one holding a special place in the exclusive JOHNNIE
WALKER® House in Shanghai. Bespoke
customisation options and a personal tasting with Jonathan Driver, JOHNNIE WALKER® BLUE LABEL™
brand ambassador, are exclusive to every buyer. The film
features additional covetable items in the collection including the
Carton, Chiller, Mini Cube and Cask Edition™; at the centrepiece is
the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Bottle, a unique
take on the iconic bottle as designed by Porsche Design Studio.
Rudy Paoli, Managing Director,
Global Reserve, DIAGEO, said the film would showcase the modern
design and innovative technology that are characteristic of the
exclusive collection: "The film, 'ENGINEERING A BOLD, NEW, WHISKY
EXPERIENCE', will open consumers' eyes to the depth of rare design,
exquisite craft and exclusive personalisation possibilities which
define this new, super deluxe, collection of whisky
experiences.
"When the collection was realised, it became clear that that
there were a series of untold stories of the craftsmanship
underpinning this collection and the convergence of these two
iconic luxury brands. Featuring the designers, artisans and experts
behind the collection, the film documents a journey of craft,
revolutionising the very principles of design."
View the film on the JOHNNIE WALKER® BLUE LABEL™ Limited Edition
Collection
design by Porsche Design Studio Global YouTube Channel:
http://www.youtube.com/jwbluelabelofficial and follow the
story at http://www.facebook.com/JohnnieWalker and at
http://www.johnniewalker.com
Notes to Editors:
For further press information please contact:
Mary Mitchell
Mary.Mitchell@edelman.com
+44(0)203-047-2108