DCZ Decorize

Decorize, Inc. Announces New Brand Focus SPRINGFIELD, Mo., April 21 /PRNewswire-FirstCall/ -- Decorize, Inc. announced today a new brand focus for the company. Decorize, Inc. will introduce a new brand focus at the International Home Furnishings Market in April. The company, located on the first floor of the C&D Building, plans to consolidate three brands to one brand, GuildMaster. Under the new brand strategy the GuildMaster Brand will provide proprietary product in the categories of lighting, wall decor, accessories and furniture, exclusive to its specialty retailer market. Products formerly branded as Faith Walk Designs will be shown as a collection of hand-painted furniture within the GuildMaster Brand known as the Faith Walk Designs Collection. This new brand approach will allow the company to regenerate the excitement of both the GuildMaster and Faith Walk creative approach to design that retailers have come to expect from the company. The company's return to focusing on design and creation is a key element to the new branding strategy and will help to create synergy between the different collections and product categories offered by Decorize, Inc. "We're exited to be focusing on a product line that works for our customers and bringing back a brand name that they have come to recognize as a trend leader," said CEO Steve Crowder. "This brand will be exclusive to the specialty retail market." "We're honing in our target market and finding customers look forward to the return of the 'Wow' factor our product lines can generate not to mention the synergy that one brand focus will create," adds Buzz Leer, VP of Sales. Decorize, Inc will continue to use the Decorize brand with the large retail business segment. About Decorize, Inc. Decorize, Inc. has developed a sourcing and logistics model that reduces various costs that have traditionally been channeled into the home furnishings category. Decorize has served more than 2,000 small and large retail accounts, including national brand names such as Dillard's, Rooms To Go, and Sears -- The Great Indoors. Additional information on the company and its products can be found at http://www.decorize.com/ . Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements about the future performance of Decorize, economic trends, and other forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including and without limitation, continued acceptance of Decorize's products, increased levels of competition for the company, new products and technological changes, Decorize's dependence on third-party suppliers, and other risks detailed from time to time in Decorize's periodic reports filed with the Securities and Exchange Commission. Decorize provides no assurance regarding the actual outcome of the events contemplated by any forward-looking statements included in this release. AT THE COMPANY: 417-879-3326 Steve Crowder or http://www.decorize.com/ DATASOURCE: Decorize, Inc. CONTACT: Steve Crowder of Decorize, Inc., +1-417-879-3326, or Web site: http://www.decorize.com/

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