JUNAN COUNTY, China,
May 3, 2011
/PRNewswire-Asia-FirstCall/ -- American Lorain Corporation (NYSE Amex: ALN)
("American Lorain" or the "Company"), an international processed
snack foods, convenience foods, and frozen foods company based in
Shandong Province, China, today announced that the Company is
launching a new line of frozen rice products under its Lorain®
brand name, further expanding its instant rice product line.
The Company will produce these new rice products at its Beijing
Lorain facility and are currently promoting the product in key
markets in China. These
products will be available at local grocery and convenience stores
and merchandisers, as well as larger, well-known retailers such as
Carrefour. The Company is preparing to also introduce new
varieties and flavors of instant rice products to cater to
different regions of the country, including these "heat and eat"
frozen rice products.
The new frozen rice products differ from original
constant-temperature rice products mainly in production
methodology. The new products use quick-freeze for preservation
purpose, instead of the high-temperature sterilizing process
employed by constant-temperature rice products, and were thus able
to maintain the most original taste and nutrition of the food.
China's Rice Market
China is the largest producer
and consumer of rice in the world, with nearly a third of the
global market share. Rice is considered a staple food for 65%
of the population in China, where
annual rice farm output is about 200 million tons.
American Lorain began selling separate instant rice products
under its convenience foods segment in early 2010. The
Company produced 127 convenience food products in 2010, including
"meals ready to eat" (MRE) rice products for civilian use in the
form of microwavable rice boxes, as well as self heating rice packs
for the army, which only require water to heat. The Company
believes that by leveraging the nationally known Lorain® brand name
will further assist its penetration into the promising China rice market.
American Lorain's Chairman and CEO, Mr. Si Chen, stated, "We
continue to focus on both diversifying our lines to include a wider
variety of food products and leveraging our known brand name among
different segments. Rice is considered one of the major foods
for the Chinese population, and instant rice products are a huge
potential market for our Company. We continue to focus on our
development, production and distribution initiatives and will
continue to keep investors apprised of our progress."
About American Lorain Corporation
American Lorain Corporation products include chestnut
products, convenience food products and frozen food products. The
Company currently sells over 241 products to 26 provinces and
administrative regions in China as well as to 42 foreign
countries. The Company operates through its five direct and
indirect subsidiaries and one leased factory located in China.
For further information about American Lorain Corporation,
please visit the Company's website
at http://www.americanlorain.com.
Forward-Looking Statements
This press release contains certain "forward-looking statements"
that involve a number of risks and uncertainties. There can be no
assurance that such statements will prove to be accurate and the
actual results and future events could differ materially from
management's current expectations. Such factors include, but are
not limited to, the Company's ability to obtain the necessary
financing to continue and expand operations, to market its products
in new markets and to offer products at competitive pricing, to
attract and retain management, and to integrate and maintain
technical information and management information systems, political
and economic factors in the PRC, compliance requirement of laws and
regulations of the PRC, the effects of currency policies and
fluctuations, general economic conditions and other factors
detailed from time to time in the Company's filings with the United
States Securities and Exchange Commission and other regulatory
authorities. The Company undertakes no obligation to publicly
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
For more information, please contact:
At the Company:
American Lorain Corporation
Mr. David She, CFO
+86-10 8411 3393
david.she@americanlorain.com
Web: http://www.americanlorain.com
Investor Relations:
The Equity Group Inc.
Katherine Yao
Account Executive
+86- 10 6587 6435 / kyao@equityny.com
Adam Prior
Vice President
(212) 836-9606 / aprior@equityny.com
SOURCE American Lorain
Corporation