American Lorain Introduces Long-Shelf Life 'Cold-Dish' Product Line to Chinese Market
28 Januar 2010 - 2:00PM
PR Newswire (US)
Nitrogen-based technology will extend shelf life of products to 20
days JUNAN COUNTY, China, Jan. 28 /PRNewswire-Asia-FirstCall/ --
American Lorain Corporation (NYSE Amex: ALN) ("American Lorain" or
the "Company"), an international processed snack foods, convenience
foods, fresh and frozen food company based in the Shandong
Province, today announced that it has launched an upgraded
"cold-dish" product line with extended shelf life for food retail
counters. "Cold dishes" are a category of Lorain's ready-to-eat
product line which includes tofu, vegetable salads, and kimchi,
amongst other such products. American Lorain launched its cold-dish
product line in 2009 under which it manufactures more than 10
varieties of cold-dish meals branded with Lorain(R). According to a
survey done by The Chinese Nutrition Society in 2009, cold-dish
foods were selected nearly two to one over more traditional stir
fry foods. Approximately 6.1% of participants in the study chose
cold dishes, while only 3.3% chose stir-fry. Due to cold-dish's
naturally short shelf life and consumer preference for fresh foods,
cold-dish manufacturers are almost entirely domestic and normally
located in close proximity to their markets. From its extensive
experience in the convenience and ready-to-eat food market segments
in China, American Lorain ("ALN") has introduced to the market a
new range of cold-dish products using nitrogen technology that
extends the shelf-life to 20 days, from its previous interval of 5
days. Based on its market feedback and independent surveying, the
Company also believes that consumers detect no difference in taste
between Lorain's new 20-day shelf life products. The extended shelf
life of the products also enables American Lorain to transport its
goods to a wider distribution radius. To help advertise its new
cold-dish products, the company hired a well-known Taiwanese movie
star, Alec Su, to be the spokesperson for a nationwide television
advertising campaign of its cold-dish products. The Company has
also engaged a leading marketing company to redesign the product
packaging. The Company is now actively placing its Lorain(R)
branded cold-dish products on counters in the Company's extensive
supermarket and food retail network throughout China. American
Lorain plans to expand its retail footprint to 1200 branded cold
dish counters in China in 2010, a 6 times increase in retail
locations based on its current 170 in-store counters in Guangdong
and Shandong areas. Preliminary sales estimates of the new products
are expected to be $14.7 million in 2010. "We are very excited
about the market opportunities for our new cold-dish product
segment," began Chairman and CEO of American Lorain, Mr. Si Chen.
"We have identified the convenience and ready-to-eat food markets
in China as our fastest growing segment and have built a product
development, marketing and sales strategy around this category.
Food safety and freshness are top priorities for our customer base
and their consumers. The expertise we have garnered in nitrogen
techniques deployed in our fresh and frozen foods segment have
allowed us to develop methods to extend shelf-life of cold-dishes,
the primary factor that limits the distance cold-dishes can be
distributed", Chen concluded. About American Lorain Corporation
American Lorain Corporation is a Nevada corporation that develops,
manufactures and sells various food products. The Company's
products include chestnut products, convenience food products and
frozen, canned and bulk food products. The Company currently sells
over 234 products to 26 provinces and administrative regions in
China as well as to 42 foreign countries. The Company operates
through its four direct and indirect subsidiaries and one leased
factory located in China. For further information about American
Lorain Corporation, please visit the Company's website at
http://www.americanlorain.com/ . Forward-looking statements:
Statements contained herein that relate to the Company's future
performance, including statements with respect to forecasted
revenues, margins, cash generation and capital expenditures are
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements involve a
number of risks, uncertainties and contingencies, many of which are
beyond our control, which may cause actual results, performance or
achievements to differ materially from those anticipated. Such
statements are based on current expectations only, and are subject
to certain risks, uncertainties and assumptions. Should one or more
of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially
from those anticipated, estimated or projected. Among the factors
that could cause actual results to materially differ include:
general business and economic conditions, particularly the current
downturn in the worldwide economy; our ability to obtain adequate
supplies of raw materials; our ability to manage our expansion
strategy; changes in foreign currency exchange rates; government
regulation; difficulties in new product development; changing
consumer tastes in disparate markets worldwide and our ability to
address those changes; our ability to attract and retain highly
qualified personnel; and other factors affecting our operations
that are set forth in our Annual Report on Form 10-K for the year
ended December 31, 2008 filed with the Securities and Exchange
Commission. The Company undertakes no obligation to publicly update
or revise any forward-looking statements, whether as a result of
new information, future events or otherwise. For more information,
please contact: At the Company: American Lorain Corporation Alan
Jin, CFO Tel: +86-539-731-7959 Email: Web:
http://www.americanlorain.com/ Investor Relations: John Mattio, SVP
HC International, New York Tel: +1-203-616-5144 Email: Web:
http://www.hcinternational.net/ DATASOURCE: American Lorain
Corporation Web Site: http://www.americanlorain.com/
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