Triton to Launch Groundbreaking Audio Marketplace
17 September 2021 - 4:00PM
Business Wire
First Open Audio Marketplace That Brings
Together Broadcast, Podcast and Streaming Audiences at
Unprecedented Scale
Triton Digital®, the global technology and services leader to
the digital audio and podcast industry, announced today it will
launch the Triton Audio Marketplace - an innovative new
global open audio exchange that, for the first time, will
aggregate audiences at scale across three exploding audio segments:
broadcast, podcast, and streaming, making it easier than ever for
marketers and agencies to plan, buy and measure the impact of
cross-platform audio advertising.
The new Triton Audio Marketplace will offer access to the
largest single pool of audio audiences, with more than 100 billion
audio impressions per month across broadcast,
streaming and podcast properties, and allow marketers
and agencies to transact on ALL forms of audio inventory and have
access to unmatched, sophisticated measurement and targeting tools
across a range of audiences, from mass reach demographics to
narrower, more precise targets. Officially launching in Q1 of 2022,
the Marketplace will include radio, streaming and podcast inventory
from more than 250 media companies, including 17 of the top 20
broadcasters; more than 700 hit podcast titles from the
iHeartPodcast Network, the largest podcast network globally; the
biggest audio creator platforms, Voxnest and Spreaker; and
world-class content from thousands of creators.
In addition, The Triton Audio Marketplace will offer a complete
set of audio ad tech and data solutions for brands for targeting
and measurement, and will be the largest brand-safe audio
marketplace, implementing first-in-its-class brand safety tools to
ensure all impressions meet the IAB’s standards and brand’s
expectations designed for a post-cookie world. Triton is also
planning to introduce a new platform for publisher data collection
that is based on listener consent. This data, in addition to data
provided by the advertisers, will inform audience planning,
targeting and measurement like never before.
“Triton has always been the leading innovator in streaming and
podcast technology,” said John Rosso, President - Market
Development for Triton Digital. “Based on WARC & Lion’s
Intelligence’s new study that shows that 31 percent of the average
consumer’s media consumption is now audio, with less than 9 percent
of brands media spend being allocated to audio, this new Triton
Audio Marketplace is designed to now close this gap by making it
easy for any marketer to find their audience in one place and plan
and buy these audiences at scale across more 250 audio media
partners.”
Triton Digital was acquired by iHeartMedia in early 2021 as part
of a series of investments and advancements the company made in the
audio technology space, with the goal to be able to package assets
into one global open marketplace for marketers and advertisers.
Jelli’s broadcast radio capabilities, Triton’s streaming
capabilities, Omny’s and Voxnest’s podcast capabilities, and
SmartAudio’s data science-driven audience targeting and measurement
solutions combine to make The Triton Audio Marketplace a true
cross-platform buying solution, taking audio marketing to a whole
new level of targeting and scale.
About Triton Digital
Triton Digital® is the global technology and services leader to
the digital audio and podcast industry. Operating in more than 80
countries, Triton provides innovative technology that enables
broadcasters, podcasters, and online music services to build their
audience, maximize their revenue, and streamline their day-to-day
operations. In addition, Triton powers the global online audio
industry with Webcast Metrics®, the leading online audio
measurement service and Podcast Metrics, one of the first IAB
certified podcast measurement services in the industry. With
unparalleled integrity, excellence, teamwork, and accountability,
Triton remains committed to connecting audio, audience, and
advertisers to continuously fuel the growth of the global online
industry. For more information, visit www.TritonDigital.com.
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Kristin Charron Triton Digital +514 448 4037
Kristin.charron@tritondigital.com