ISLIP, N.Y., May 6, 2021 /PRNewswire/ -- BRG announces an
expansion to its ecommerce platform, Central Market by BRG, with
amoving to nationwide distribution and an expanded product
line.
More than just a restaurant group, Bohlsen Restaurant Group is
centered around innovation, elevated cuisine and quality
experiences founded in the spirit of family. Their doors have been
open for over 20 years celebrating with top-notch steak, seafood
and sushi in celebrated locations like Prime – An American
Kitchen and Bar, Tellers – An American Chophouse and
H2O Seafood and Sushi.
A symbol of the fine-dining-for-the-home model of the future,
Central Market represents the next generation of BRG. When the
brand launched last summer to immediate positive feedback, BRG
found their customers wanted the same luxury experience they
received in their restaurants, but on their own time and location.
Always committed to listening to their customers, Bohlsen set a
goal to create that same experience for the home and set to work on
building the strategy to grow a national brand.
"Adding a direct-to-consumer shipping capability is the
next step in creating a seamless environment that allows our
customers to experience our special occasion meals where and when
they want," say owners Kurt and Michael
Bohlsen, Owners. "Our new shipping service is just one more
way we are redefining the Bohlsen Restaurant Group customer
experience, onsite and in the home."
With a continued focus on the customer and BRG's well known high
standards of quality, BRG made the unique decision to create the
ship integration themselves. The internal team customized the
Central Market platform to work for their business infrastructure
and manages the platform and operations end to end.
To prepare for the expansion, the team created a refined
website, all new packaging and took account of their product
selection. The culinary team evaluated their offerings for optimal
ability to be shipped, tweaking menus and completely redefining
packaging to ensure the kits arrive as perfect as they left the
kitchen. For Mother's Day the team created their first shippable
gift option; the new "Sweet Treat Gift Box". Late spring product
expansion includes special culinary inspired gifts for Father's
Day, a summer beach-to-boat experience and wine and beer
partnerships.
Crafted by the acclaimed team of chefs behind Prime, Tellers and
H2O, Central Market translates BRG's unique culinary culture—and
delivers that fine dining experience to the home. High quality,
hand-selected dishes, representing some of the restaurants most
popular dishes, easy to follow instructions and pre-portioned
ingredients are the brands trademark. Central Market represents a
new breed of luxury epicurean experiences, meeting the shifting
demands of consumer preferences; real, fresh high-end food cooked
by a talented chef from scratch.
With Central Market, BRG has created more than just a meal kit
company; they've wrapped years of experience into one beautiful
box, making enjoying luxury dining experiences at home a reality,
no matter where you live.
See more: www.centralmarketbybrg.com
MEDIA CONTACT: Sheila Haile,
Bohlsen Restaurant Group, Sheila.haile@brgroup.biz
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SOURCE Bohlsen Restaurant Group