With a Global Portfolio of More than 40,000 Titles, Groupe SEB Makes Industrial Patent Registration a Priority
23 April 2021 - 05:00PM
Business Wire
***World Intellectual Property
Day***
Regulatory News:
For this year’s World Intellectual Property Day, Groupe SEB
(Paris:SK) recalls the essential role that industrial patent
registration plays to foster and enrich innovation and creativity
to enable innovative players to become stronger and more
competitive. With some 250 million products manufactured each
year, protecting innovation is a priority for the Group.
Protecting innovations to enhance their value The mission
of the Industrial Property Patent Department and the Legal
Department - Intellectual Property at Groupe SEB is to support
R&D, design and marketing teams throughout the process of
product creation by detecting the innovations to be protected.
Products are covered by patents for technical inventions; and by
designs and models to protect the products' aesthetic form. In
2020, Groupe SEB filed 443 patents, 312 models and 166 trademarks
worldwide.
Industrial Property Patent also plays a crucial role in
defending the group's interests by combatting brand, patent and
model counterfeiting and copies. This approach consists of an
active watch, notably in regions reputed to be at risk and on
online channels (brand protection), as well as the technical and
legal analysis of competing appliances relative to our patents. In
the event of proven breaches or violations, the IP department
asserts the Group's rights and implements anti-patent infringement
actions in our key markets in the form of transactions, seizures,
production stoppages or even destruction of molds and products.
Groupe SEB and its Chinese law firm WanHuida received the
2021 UNIFAB Award in the “Best court decision” category at the
25th European Intellectual Property Forum. This award is the
culmination of several years of legal proceedings in China to
protect one of Groupe SEB's most disruptive innovations, the
Actifry fryer, which cooks fresh fries with just one spoonful of
oil.
Patent monitoring is essential to accelerate innovation at
Groupe SEB Patents essentially play two roles: a legal role, as
in intellectual property law, they enable the holder to protect and
profit from their invention, and a role as catalysts of
creativity and innovation, thanks to the technological information
they contain. For several decades, our patent monitoring strategy
within the Group has consisted in providing scientific and
competitive knowledge to our innovation teams, using patent
material including 90 million publications comprising 90% of
scientific knowledge. The innovation community includes more than
1,500 employees in R&D, Marketing and Design. Beyond the
products, Groupe SEB strives to enrich the consumer experience by
developing services and solutions to respond to major societal and
consumer trends.
In 2020, 3.5% of our turnover was invested
in Innovation.
Groupe SEB: a passion for innovation Since Groupe SEB was
founded in 1857, innovation has always been at the heart of its
strategy and values. The Group’s history includes a long list of
innovations in disruptive concepts, new functionalities as well as
ingenious discoveries. From the Super Cocotte pressure cooker
(1953), to the Cookeo food processor and the Cuisine Companion;
including the (almost) oil-free Actifry fryer (in 2006), and the
nonstick frying pan (in 1956) or the self-cleaning iron (2008),
this innovative spirit is part our Group’s purpose: better daily
living for our consumers throughout the world. Innovations are
supported by a globally recognized trademark portfolio (including
names such as Tefal, Moulinex, WMF, Rowenta) or regionally (Seb or
Calor). The Group has a portfolio of 31 major trademarks to
protect, as well as product names such as Actifry, Companion,
IXEO, etc. that have become references in their product categories.
In total, Groupe SEB holds around 20,000 patents and over 20,000
trademarks and designs worldwide.
Géraldine Guéry-Jacques, Vice President, Industrial Property
Patent, commented: “Organizing a World Intellectual Property
Day enables us to highlight the key role that patents play in
innovation strategies. Patent strategies bring numerous benefits.
They are a source of creativity for inventors, a means of
monitoring and negotiating with rivals and partners and, above all,
a legal means of protecting our competitive advantage via
anti-counterfeiting actions. Filing a patent is always a risk,
because we never know if the invention will be produced, nor if it
will be a commercial success. Protecting our innovations also means
recognizing the commitment of our teams in their projects to
develop new products and services.”
Next key dates - 2021
May 20| 3:00 p.m.
Annual General Meeting
July 23 | before market opens
H1 2021 sales and results
October 26 | after market closes
9-month 2021 sales and financial
data
Find us on www.groupeseb.com
World reference in small domestic equipment, Groupe SEB operates
with a unique portfolio of 31 top brands including Tefal, Seb,
Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor,
marketed through multi-format retailing. Selling more than 360
million products a year, it deploys a long-term strategy focused on
innovation, international development, competitiveness, and service
to clients. Present in over 150 countries, Groupe SEB generated
sales of €6.9 billion in 2020 and has more than 33,000 employees
worldwide.
SEB SA SEB SA - N° RCS 300 349 636 RCS LYON
– with a share capital of €55,337,770 – Intracommunity VAT: FR
12300349636
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Investor/Analyst Relations Groupe SEB Financial
Communication and IR Dept Isabelle Posth Raphaël
Hoffstetter comfin@groupeseb.com Tel. +33 (0) 4 72 18
16 04
Media Relations Groupe SEB Corporate
Communication Dept Cathy Pianon Anissa Djaadi
com@groupeseb.com Tel.: + 33 (0) 6 33 13 02 00
Tel:. + 33 (0) 6 88 20 90 88
Image Sept Caroline Simon Claire Doligez
Isabelle Dunoyer de Segonzac caroline.simon@image7.fr
cdoligez@image7.fr isegonzac@image7.fr Tel. +33 (0)1 53
70 74 70
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