FIGHT COUNTERFEIT: Groupe SEB Rewarded by the Union des Fabricants at the 25th European Intellectual Property Forum
16 März 2021 - 10:00AM
Business Wire
Regulatory News:
Groupe SEB (Paris:SK) and its Chinese law firm WanHuida
received the 2021 UNIFAB Award in the “Best court decision”
category at the 25th European Intellectual Property Forum. This
award is the culmination of several years of legal proceedings in
China to protect one of Groupe SEB's most disruptive
innovations, the Actifry fryer, which cooks fresh fries with
just one spoonful of oil!
“Best court decision” in China
The Actifry is one of Seb’s flagship products, made in France at
Is-sur-Tille and protected by a number of patents in several
countries. By monitoring the market closely with local initiatives
to prevent mass production of counterfeit goods, Groupe SEB
detected copies of the Actifry on display at the famous Canton
Fair in China and took the decision to prosecute the offender
for design and patent infringement. In December 2019, after several
years of proceedings, the Group won a remarkable and
unprecedented decision from the Beijing Supreme Court - China's
highest court - ordering the offender to stop the counterfeiting,
destroy the molds and inventories of the counterfeit goods, and to
pay RMB 1,000,000 in damages. This landmark decision is the fruit
of a successful collaboration between our Chinese law firm WanHuida
and Groupe SEB’s patent and legal departments.
Innovating and protecting its innovations
With some 250 million products made each year, protecting
innovation is a priority for Groupe SEB. The vocation of the patent
and intellectual property/legal department is to support the
research, development and marketing teams throughout the product
development process by detecting inventions that need to be
protected.
Products are covered by patents for technical inventions; and by
designs and models to protect the products' aesthetic form. In 2020
Groupe SEB filed 443 patents, 312 models and 166 trademarks
worldwide. Innovations are supported by a globally recognized
trademark portfolio (including names such as Tefal, Moulinex, WMF,
Rowenta) or regionally (Seb or Calor). The Group has a portfolio of
31 major trademarks to protect, as well as product names such as
Actifry, Companion, IXEO, etc. that have become references in their
product categories. In total, Groupe SEB has registered around
7,500 patents and over 20,000 trademarks and designs worldwide.
Philippe Sumeire, Executive Vice-President, Legal for Groupe
SEB, commented: "We are both pleased and proud to receive this
award, which acknowledges Groupe SEB's passion for innovation. I
commend the work of our patent and legal teams, who support all our
new product development projects with tenacity and determination
every day.”
Next key dates - 2021
April 22 | after market closes
Q1 2021 sales and financial data
May 20 | 3:00 p.m.
Annual General Meeting
July 23 | before market opens
H1 2021 sales and results
October 26 | after market closes
9-month 2021 sales and financial
data
Find us on www.groupeseb.com
World reference in small domestic equipment, Groupe SEB operates
with a unique portfolio of 31 top brands including Tefal, Seb,
Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor,
marketed through multi-format retailing. Selling more than 360
million products a year, it deploys a long-term strategy focused on
innovation, international development, competitiveness, and service
to clients. Present in over 150 countries, Groupe SEB generated
sales of €6.9 billion in 2020 and has more than 33,000
employees.
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(0)1 53 70 74 70
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