CarParts.com Returns as Major Partner with Front Row Motorsports
19 Februar 2021 - 5:35PM
Business Wire
Company Continues Partnership with Daytona
500 Champion Michael McDowell
The celebration of Michael McDowell’s Daytona 500 win continues
today with CarParts.com (NASDAQ: PRTS) announcing their continued
partnership with McDowell and Front Row Motorsports (FRM).
CarParts.com now becomes an integral part of the team and
McDowell’s 2021 season, including full season associate branding
and primary partner sponsorship at four races.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210219005403/en/
(Photo: Business Wire)
CarParts.com will be the primary scheme on the No. 34 Ford
Mustang beginning at the Watkins Glen road course on August 8 and
followed by the Indianapolis Motor Speedway on August 25, the
return of McDowell to the Daytona International Speedway on August
28, and the NASCAR Playoff race at the Las Vegas Motor Speedway on
September 26.
CarParts.com offers an easy-to-navigate, mobile-friendly
shopping platform, connecting drivers with the parts they need to
get from point A to point B with confidence. The company has
delivered over 50 million parts across America and now count the
2021 Daytona 500 champion as a loyal customer. Last year,
CarParts.com and McDowell partnered to make updates to his Ford
F-150 with various parts through a video install series, including
a tonneau cover, exhaust system, and brakes.
“The story of Michael McDowell winning the Daytona 500 mirrors
CarParts.com’s story,” said Houman Akhavan, Chief Marketing Officer
of CarParts.com. “Both of us were building a really strong
foundation under the radar. Both of us were building great teams.
He was building a great car, and we were building a great company.
Then, one day, everyone who had overlooked both of us realized that
we were a force to be reckoned with.”
Last season, CarParts.com partnered with FRM and McDowell on
various promotions, sweepstakes, contests, and other activities to
get more involved in the sport and spark engagement with NASCAR
fans. One event in particular—when McDowell and Darrell “Bubba”
Wallace, Jr. made contact on the track during the All-Star race—led
to a cascade of charitable contributions after CarParts.com bid on
the bumper involved, including donations of $20,034 to Motor Racing
Outreach in McDowell’s name, another $20,043 to Victory Junction in
Wallace’s name, and finally the bumper itself to a NASCAR fan. Both
CarParts.com and FRM are excited to find more ways to connect with
fans during the 2021 season.
“It’s great to have CarParts.com back with us in such a big
way,” said McDowell. “We always knew they were with us, part of the
family and supporting us. Now we can do something even bigger and
better as we start our season. We have all year to spread the word
about CarParts.com to NASCAR fans. I’ve used their site and it’s
easy. They have every part you need. It’s just awesome to see this
come together and I can’t wait to see what they have planned for
us.”
For more information about CarParts.com, visit CarParts.com.
About Front Row
Motorsports
Front Row Motorsports (FRM) is a winning organization in the
NASCAR Cup and Camping World Truck Series and the 2021 Daytona 500
champions. The team was founded in 2004 and is owned by successful
entrepreneur, Bob Jenkins. FRM fields the No. 34 and the No. 38
NASCAR Cup Series teams along with the No. 38 NASCAR Camping World
Truck Series team– from its Mooresville, N.C. headquarters. Visit
teamfrm.com and follow FRM on social media: Twitter at @Team_FRM,
Instagram at @team_frm and Facebook at
facebook.com/FrontRowMotorsports.
About CarParts.com
With over 25 years of experience, and more than 50 million parts
delivered, we’ve streamlined our website and sourcing network to
better serve the way drivers get the parts they need. Utilizing the
latest technologies and design principles, we’ve created an
easy-to-use, mobile-friendly shopping experience that, alongside
our own nationwide distribution network, cuts out the
brick-and-mortar supply chain costs and provides quality parts at a
budget-friendly price.
CarParts.com (NASDAQ: PRTS) is headquartered in Torrance,
California.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210219005403/en/
Front Row Motorsports Contact: Mac MacLeod Manager,
Public Relations Mobile: 704-860-1154 E-Mail:
mmacleod@frontrowmotorsports.com
CarParts.com Contact: Sasha Trosman Director, Marketing
& Communications E-Mail: strosman@carparts.com
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