Professional Fighters League Announces Partnership With CarParts.com Ahead of 2021 Season
03 Februar 2021 - 3:30PM
Business Wire
CarParts.com becomes the official Auto Parts
Retailer of the Professional Fighters League
The Professional Fighters League (PFL), the fastest growing and
most innovative sports league in the world, today announced that
CarParts.com (NASDAQ: PRTS), the fastest-growing and most
innovative online auto parts company, is now the Official Auto
Parts Retailer of the PFL.
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the full release here:
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As part of the partnership, CarParts.com will be an integrated
partner throughout the PFL season kicking off as the presenting
partner of PFL 1 on April 23 via ESPN. The retailer will also be a
part of a new PFL branded content series, will conduct a nationwide
sweepstakes promotion for fans around the country, and will also
produce a co-branded national TV commercial featuring PFL fighters
via PFL Studios, the league’s fully integrated global media
division.
“We’re thrilled to partner with industry-leader CarParts.com to
amplify PFL and its world-class fighters as we prepare to return to
action in April on ESPN,” said Peter Murray, CEO of Professional
Fighters League. “It’s important to us that we work with partners
who share similar goals and values. The fact that we’ve both
experienced exponential growth over the last year says so much.
We’re excited to tap into new audiences with CarParts.com and
continue growing our fanbase.”
“CarParts.com customers and PFL fans have a lot in common,
making this a natural next step in our continued growth,” said
Houman Akhavan, Chief Marketing Officer of CarParts.com. “But the
intersecting fanbase is only part of what makes this a valuable
partnership. We look forward to leveraging our shared commitments
to continuous innovation and customer loyalty to bring this
partnership to life. Not only for the benefit of both
organizations, but also PFL fighters and their fans.”
Professional Fighters League has quickly established itself as
the No. 2 MMA company in the world with distribution on ESPN in the
U.S. and to more than 160 countries via premium sports networks and
platforms and has experienced tremendous YoY growth across digital
channels - 68% follower increase on Instagram, 30% total audience
growth across digital, and a 200% social engagement spike. PFL’s
growing portfolio of leading brand partners includes Presidente,
Flagship Solutions/IBM, Rich Energy, Marines, Geico, Socios.com,
and Acronis.
CarParts.com experienced explosive growth in the past year as it
began to revolutionize the way drivers shop for car parts. Recently
named 2020’s Fastest-Growing Auto Parts Site in the Automotive
Aftermarket by website analytics firm SimilarWeb, and the top auto
parts company for YoY Net Sales Growth in Q3 2020 by Auto Care
Week, CarParts.com's two-year turnaround journey has come to
fruition. These distinctions demonstrate the success of
CarParts.com’s commitment to positive customer experiences that
inspire the kind of loyalty that athletes, sports teams, and
athletic organizations experience.
About Professional Fighters
League The Professional Fighters League (PFL) presents
MMA for the first time in the sport-season format where individual
fighters control their own destiny, competing in a Regular Season,
Playoffs, and Championship for a million-dollar prize. PFL’s
differentiated format and exciting fights sparked breakout growth
for the league. PFL events are broadcast live in primetime on ESPN2
and ESPN+ in the United States and distributed to 160 additional
countries around the world on premium sports networks. For more
info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma),
Twitter (@ProFightLeague), and Facebook (/PFLmma).
About CarParts.com With over
25 years of experience, and 50 million parts delivered, we've
streamlined our website and sourcing network to better serve the
way drivers get the parts they need. Utilizing the latest
technologies and design principles, we've created an easy-to-use,
mobile-friendly shopping experience that, alongside our own
nationwide distribution network, cuts out the brick-and-mortar
supply chain costs and provides quality parts at a budget-friendly
price.
CarParts.com (NASDAQ: PRTS) is headquartered in Torrance,
California.
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version on businesswire.com: https://www.businesswire.com/news/home/20210203005578/en/
Sasha Trosman strosman@carparts.com
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