OAK BROOK, Ill., Nov. 24, 2020 /PRNewswire/ -- Athletico Physical
Therapy, a leading physical therapy provider, announces the launch
of a new advertising campaign to support the company's commitment
to providing access to the life-changing benefits of physical
therapy.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8785751-athletico-physical-therapy-new-brand-campaign/
The campaign theme, "It All Starts with Athletico," encourages
people to start their recovery journey from pain or injury with
physical therapy. It addresses the reality that while
physical therapy is often the thing that is done only after
medication, x-rays or even surgery, there are numerous benefits to
seeking physical therapy as a first option to overcoming pain and
injuries. In fact, clinical studies have shown that
starting with physical therapy can reduce overall cost of care,
including patient out-of-pocket expenses, lead to better overall
patient outcomes and significantly reduce opioid use for
individuals with musculoskeletal conditions.
"People are being more proactive about their healthcare choices
and we're seeking to educate consumers about the effectiveness of
physical therapy as a treatment for a variety of conditions that
have significant impact on quality of life," said Carrie Bienkowski, Athletico Chief Marketing
Officer, adding "Whether people come to see us because they want
peace of mind that their injury is healing correctly or if they
need help deciding if they need to visit the doctor, our experts
can help navigate their healthcare journey."
The "It All Starts with Athletico" campaign includes a series of
videos featuring people returning to their everyday, simple tasks
because they started their recovery with Athletico. The
campaign also invites people to schedule a free assessment which
are available in clinic or via secure online video chat, reflecting
the new realities of how people seek out healthcare. The
integrated campaign features a variety of assets including digital
and broadcast TV, social media placements, digital banners and
radio.
As an essential services provider, Athletico remains open to
provide our patients with safe, affordable, and effective care.
Following the guidelines of the CDC, our clinics have enhanced
health and safety protocols put in place to keep clinicians and
patients safe.
Athletico has consistently championed innovation that improves
the patient experience, being one of the first physical therapy
providers to launch a telemedicine platform that is available
across its entire network. It has also expanded a successful
Chicagoland pilot of a home physical therapy service. "We're
passionate about the benefits of physical therapy and believe that
providing multiple choices of access is critical to the delivery of
modern, patient-centric healthcare, especially when so many people
are being impacted by COVID," said Ron
Rogers, CEO of Athletico.
In addition to the core Brand campaign, some creative assets
will be customized to the local markets where Athletico operates to
highlight relationships with professional sports teams like the
Chicago Bears and the Detroit Red Wings as well as colleges like
the University of Iowa, the
University of Nebraska, and
Indiana University.
"We're immensely proud of the fact that our highly-trained and
qualified clinicians are often the first choice among professional
and collegiate athletes to help them recover from injuries and
improve performance. We're also equally proud of the everyday
victories that so many of our patients' experience following
treatment," said Bienkowski.
About Athletico Physical Therapy
Athletico Physical
Therapy provides the highest quality orthopedic rehabilitation
services to communities, employers and athletes in over 525
locations throughout 12 states with more than 5,000 employees.
Athletico is committed to our patients and referring physicians
through our patient-centric focus, positive work environment,
attention to quality and high standard of care. Athletico measures
patient outcomes and satisfaction and is dedicated to continuous
improvement. Athletico was named #1 Workplace in Chicago,
"Best Physical Therapy Practice in the Nation" by ADVANCE magazine,
Top Workplace in the Nation and has been recognized as a leader in
employee volunteering and charitable giving. Our services include
physical and occupational/hand therapy, workers' compensation,
women's health therapy, concussion management and athletic
training. For more information, or to schedule a free assessment in
clinic or now online with our virtual free assessments,
visit www.athletico.com and follow us on Twitter
at @athletico
CONTACT: Mandy
Pasquale
630-575-6269 | mandy.pasquale@athletico.com
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SOURCE Athletico Physical Therapy