- Providing the best of both worlds since 2017 – digitized
advice supported by live advisor expertise by video, phone or
in-person
- MyAdvisor connects clients from their homes and
workspaces to financial advisors in their community, to help them
achieve their financial goals
TORONTO, Nov. 19, 2020 /CNW/ - We all know we should
have one and it should be simple to do – so why, when we're
thinking about our finances, do the words "make a plan" create
anxiety? Why don't we want to spend some time creating a plan to
help secure our financial future? This may be because people often
don't know where to start, or are afraid to get a clear view of
where they are.
Amidst the uncertainty of the pandemic, however, it's more
important than ever for Canadians to have a plan to enable their
financial goals and the ability to access it remotely along with
the financial advice they need to support it. Now, over two million
Canadians are more closely connected to their finances and advice
through MyAdvisor, a digitized advice platform that helps clients
create a personalized plan online and see their future
possibilities in one place.
Only available at RBC, MyAdvisor provides a complete view of a
client's financial accounts – even those held at other banks – on
interactive screens. Clients can view all their savings,
investments and financial goals and make real-time adjustments by
themselves or in collaboration with a financial advisor in their
local community through live video, phone or in-branch.
"We're ensuring Canadians always know where they stand when it
comes to their finances, to give them some certainty and confidence
in an ever-changing world," says Michael
Walker, Vice-President and Head of Mutual Funds Distribution
& Financial Planning, whose team led the development of
MyAdvisor. "Clients are connected to a living, breathing plan – one
that helps them visualize what their financial future could look
like and shows them how they can impact it through the decisions
they're making today. Add to this the expertise of our advisors and
we're continuing to bring clients the best of both worlds –
digitized advice with a very personal touch."
Launched in 2017, MyAdvisor continues to expand its
capabilities, based on client and advisor feedback. This year, the
platform added a new cash management feature called CashWise, which
provides clients with a stronger line of sight into their cash
flow. This capability is particularly critical at a time when many
are dealing with potential reduction or loss of income as the
pandemic continues.
"With all the changes in everyone's lives right now, we realize
many Canadians have questions. They're unclear where they stand
financially – is their retirement still on track, what can they do
to rebuild their 'just in case' fund?" adds Walker. "We're bringing
them the assurance they're seeking, through the up-to-the-minute
picture of their financial health that MyAdvisor provides,
supported by one-to-one conversations with our advisors."
More information about how MyAdvisor is connecting Canadians to
their finances and RBC's advice is available here.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 86,000+ employees who bring
our vision, values and strategy to life so we can help our clients
thrive and communities prosper. As Canada's biggest bank, and one of the largest
in the world based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our 17 million clients in Canada, the U.S. and 34 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
SOURCE RBC Royal Bank