BOUYGUES : THE BOUYGUES GROUP AND HEC PARIS TOGETHER CREATE THE “SMART CITY AND COMMON GOOD” CHAIR
12 Oktober 2020 - 8:30AM
BOUYGUES : THE BOUYGUES GROUP AND HEC PARIS TOGETHER CREATE THE
“SMART CITY AND COMMON GOOD” CHAIR
Press release – Paris, 12 October 2020
THE BOUYGUES GROUP AND HEC PARIS
TOGETHER CREATE THE “SMART CITY AND COMMON GOOD” CHAIR
The Bouygues group and HEC Paris announce the
creation of the “Smart City and Common Good” chair with the
objective of contributing to thinking on major societal challenges
and the contemporary world.
Through the creation of this chair, in
partnership with HEC Paris, the Bouygues group aims to:
- Help convey a people-focused vision of the smart city to future
decision-takers;
- Draw on academic thinking to make its sustainable city
offerings more meaningful;
- Raise awareness about the diversity and quality of careers
within the Group.
This chair, held by Bertrand Quélin, Professor
of Strategy and Business Policy at HEC Paris, will have four
strands:
- Research work: Professor Bertrand Quélin will create a Bouygues
case study in collaboration with managers from the whole Group; the
case study will be published on international platforms and all
lectures using the case study will be made accessible;
- Academic initiatives: representatives from the Bouygues group
will make presentations on pre-defined subjects during lectures or
carry out specific initiatives within the academic courses of HEC
Paris;
- The recruitment of new talents for the Bouygues group, who may
contribute additional viewpoints (international, sustainable
development);
- The organisation of joint events.
For the Bouygues group, the creation of this
chair forms part of its firmly-held belief that meeting essential
day-to-day needs with an ethical and a responsible attitude helps
to drive improvement for society as a whole. In response to the
challenges of population growth, urbanisation, climate change,
managing health risks, digital and technological transformation and
changing user behaviour, the innovative solutions offered by
Bouygues for the city of the future form a core part of the mission
pursued by the Group’s people: that of “making life better for as
many people as possible every day”. For example, Bouygues Energies
& Services recently introduced the OnDijon solution, which
makes the Municipality of Dijon the first connected and smart urban
authority in France by facilitating centralised management of
public amenities and of all the connected urban infrastructure of
the 24 municipalities that comprise the authority. This solution
modernises and improves the performance of public services,
stimulates the area’s digital economy and improves its pulling
power.Likewise, the ABC (Autonomous Building for Citizens) concept,
which is self-sufficient in water, energy and waste management, the
first Positive Economy Hybrid Building in France and recognised by
the Solar Impulse Foundation, was developed by Bouygues
Construction’s R&D department. It was inaugurated in Grenoble
in 2020.Finally, Sensations by Bouygues Immobilier is a residential
project in Strasbourg in which consideration was given to ways of
improving indoor air quality in the apartments by using materials
with low pollutant emission levels.For HEC, the “Smart City and
Common Good” chair forms part of an overall policy of nurturing
future generations and thinking towards a more sustainable and
inclusive world.
This chair is also in association with HEC’s
Society and Organizations (S&O) Institute, which comprises over
50 professors and educators. Their aim is to contribute to
refounding the company on the values of social and environmental
sustainability, thanks to a responsible leadership based on a
shared purpose.
The S&O Institute aims to accomplish the
following through research, education, and action:
- Contribute to the understanding of phenomena such as climate
constraints, scarcer resources, growing social inequality,
technological transition and ethical imperatives;
- Support the actors of these transformations;
- Prepare future business leaders and managers to take account of
current and future challenges.
This chair underlines the constant commitment by
HEC to train actors of change who are able to challenge the status
quo and develop new paradigms and models for businesses.
Martin Bouygues, Chairman and CEO of the
Bouygues group, welcomed the creation of the chair and said the
following: “We are delighted to be partnering a top-notch academic
institution in order to support our thinking on the smart city and
public well-being, an issue that will be very important over the
next few decades and to which Bouygues intends to contribute.”
Peter Todd, Director General of HEC Paris,
commented: “Like Bouygues, we also believe it is urgent to deal
with issues arising from ethics and the sustainable world, which
are a core part of our teaching and research. This partnership will
help us provide better support to the young generation of managers
that we are training on the issues of societal impact and respect
for the planet.”
To follow the Master
Class by Professor Bertrand Quélin on Monday 12 October at
1.30pm
Connect here:
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ABOUT BOUYGUES
Bouygues is a diversified services group with a
strong corporate culture whose businesses are organised around
three sectors of activity: Construction, with Bouygues Construction
(building & civil works and energies & services),
Bouygues Immobilier (property development) and Colas (roads);
Telecoms, with Bouygues Telecom, and Media, with TF1.
ABOUT HEC PARIS
A leader in management science education and
research, HEC Paris offers a unique and comprehensive range of
academic courses designed for the managers of the future. They
include undergraduate, Master’s and MSc degree courses, Summer
School programmes, MBA, Executive MBA and TRIUM Global Executive
MBA programmes, doctorate programmes and a wide range of programmes
for working managers and executives. Founded by the Paris Chamber
of Commerce and Industry in 1881, HEC Paris has an annual
complement of 140 full-time faculty, 4,500 students and 8,000
managers enrolled in executive training programmes.
PRESS CONTACTS:presse@bouygues.com • Tel.: +33
(0)1 44 20 12 01
BOUYGUES SA • 32 avenue Hoche • 75378 Paris CEDEX
08 • www.bouygues.com |
|
HEC PARIS - Sophie Garnichat –
garnichat@hec.fr - + 33 (0) 1 39 67 94 03 |
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CITY AND COMMON GOOD” CHAIR
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