P&G Presents Tonight’s CBS Primetime Special Honoring the Life of Rep. John Lewis
04 August 2020 - 07:03PM
Business Wire
Inspirational Films on Bias and Equality to
Replace Traditional Commercials in Network Premiere on Tuesday,
August 4 at 10 PM ET/PT and Rebroadcasts on BET, MTV, Smithsonian
and OWN: Oprah Winfrey Network.
As a part of its longstanding work to promote equality and
inclusion for all people, P&G is proud to be the sole sponsor
of a CBS primetime special honoring the life and legacy of
Congressman John Lewis. The hour-long special, JOHN LEWIS:
CELEBRATING A HERO will be hosted by Oprah Winfrey, Tyler Perry,
Gayle King and Brad Pitt, and will be broadcast tonight, Tuesday,
August 4 from 10 to 11PM ET/PT on CBS and CBS All Access.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200804005868/en/
John Lewis: Celebrating A Hero (Photo:
Business Wire)
Congressman Lewis spent his life fighting for equal rights for
African Americans, women, members of the LGBTQ+ community and many
other groups, while advocating for voting rights and civic
engagement.
P&G is honored to play a small role in spotlighting his
life’s work and inspiring future generations to take similar
action. Through several initiatives, including P&G’s Take on
Race and My Black is Beautiful, P&G and its brands are working
to advance equality, equity and opportunity for all people.
Instead of traditional commercial breaks, P&G will work with
CBS to air a series of thought-provoking short films intended to
shine a light on bias, inequality and racism with the intention to
inspire important conversations that drive understanding, empathy
and change. The films will include The Look, which spotlights the
everyday bias experienced by Black men in America and was nominated
last week for a 2020 Emmy Award for Outstanding Commercial. The
rest of the short films include:
- The Talk, highlights conversations many Black parents have with
their children to prepare them for the bias and prejudice they will
inevitably face.
- The Choice, aims to inspire majority communities to step up and
take action for racial equality and drives people to P&G’s Take
on Race resources.
- Two Evils, highlights the disproportionate impact of COVID-19
on communities of color and connects with resources provided by My
Black is Beautiful.
- Voices of the Movement, a series developed by Olay to highlight
women fueling the modern-day fight for civil rights.
- Choose Equal, highlights the disproportionate impact of
pandemics and economic downturns on women and encourages people to
choose equal as we recover and restart.
“Congressman Lewis is an American hero. We should all aspire to
lead a life as meaningful as his — working every day to help our
communities, our country and our world achieve their fullest
potential,” said Marc Pritchard, Chief Brand Officer. “We are
humbled by the opportunity to honor him not just through this
program, but through the work we do each day to call out injustice,
take meaningful action and advance equality for all people.”
Lewis, a civil rights icon who helped organize the 1963 March on
Washington, D.C., and served in Congress for more than three
decades, died July 17 after a battle with pancreatic cancer. Lewis
was 80. Using CBS News’ deep archive and new interviews, the
special tells the journey of Lewis’ extraordinary life through the
principles that guided him. The special will explore Lewis’ life
before the civil rights movement, his work alongside Dr. Martin
Luther King Jr., his efforts to fight against bullies and bigots,
his unmatched work in Congress and his devotion to faith.
The special will also be telecast at a later date on BET, MTV
and Smithsonian, as well as OWN: Oprah Winfrey Network.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20200804005868/en/
Maytal Levi / P&G 937-304-0523 Levi.m@pg.com
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