Rite Aid Launches 26th Annual Miracle Balloon Campaign Benefitting Children’s Hospitals as COVID-19 Pandemic Impacts Endure
30 Juni 2020 - 7:00PM
Business Wire
Rite Aid customer donations support critical
treatments and healthcare services during time of tremendous need
for Children’s Miracle Network Hospitals
As the COVID-19 pandemic creates extraordinary need across the
country, Rite Aid customers can support the life-saving work of
Children’s Miracle Network Hospitals during a critical time through
Rite Aid’s annual Miracle Balloon fundraising campaign, running
July 12 through August 8.
Rite Aid customers can add a donation to their in-store
transactions, as well as donate online through Rite Aid’s social
media channels, demonstrating their long-standing commitment and
generosity. All proceeds are received by the local community’s
children’s hospital to fund critical treatments and healthcare
services, and to provide pediatric medical equipment and charitable
care for 53 children’s hospitals in communities Rite Aid
serves.
This will mark the 26th year Rite Aid has conducted the Miracle
Balloon fundraising campaign benefitting CMN Hospitals, raising and
donating $95 million in support of children’s hospitals. This
year’s effort comes with an unprecedented pandemic adding
significant urgency to the cause.
“The ripple effects of COVID-19 have affected nearly every
aspect of treatment and services for children’s hospitals and
without the help of caring partners like Rite Aid, many may face
significant impacts in the short- and long-term,” said Teri Nestel,
interim president and CEO of Children’s Miracle Network Hospitals.
“All dollars Rite Aid customers, associates and supplier partners
raise truly changes kids’ health and changes their future in every
community our member hospitals serve.”
Children’s hospitals and their systems are actively working to
develop COVID-19 treatments and vaccines. At the same time,
investments in telehealth service, personal protective equipment
and coronavirus testing supplies have escalated hospitals’ expenses
while the suspension of elective surgeries and routine procedures
is costing hospitals revenue and impacting children in need of
care.
The Rite Aid Foundation will also direct funds raised through
KidCents, its customer-generated charitable giving program
dedicated to improving the health and well-being of children living
in communities Rite Aid serves, through the duration of the
campaign. In April, the foundation also issued a special $250,000
grant to CMN Hospitals to address immediate needs related to the
COVID-19 pandemic.
“Rite Aid and our associates care deeply about the health and
wellness of our communities, but this year our support of
children’s hospitals is more critical and meaningful than ever,”
said Jocelyn Konrad, Rite Aid’s executive vice president and chief
pharmacy officer. “The pandemic has disrupted every aspect of our
lives and left many children and adults with underlying conditions
vulnerable to the virus. Children’s hospitals have been on the
front lines of the response in important, innovative and courageous
ways. We’re approaching this year’s campaign with extra
inspiration, knowing that each dollar will make an impact for one
child, one family and one community.”
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds and awareness
for 170 member hospitals that provide 32 million treatments each
year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare services, pediatric medical
equipment and charitable care. Since 1983, Children’s Miracle
Network Hospitals has raised more than $7 billion, most of it $1 at
a time through the charity’s Miracle Balloon icon. Its various
fundraising partners and programs support the nonprofit’s mission
to save and improve the lives of as many children as possible. Find
out why children’s hospitals need community support, and learn
about your member hospital, at CMNHospitals.org.
About The Rite Aid Foundation
The Rite Aid Foundation is committed to creating meaningful and
lasting change for children, families and communities. With a
network of nearly 500 supported charities and signature partners,
the foundation focuses on making local, regional and national
impact in key fields.
About Rite Aid Corporation
Rite Aid Corporation is on the front lines of delivering
healthcare services and retail products to more than 1.6 million
Americans daily. Our pharmacists are uniquely positioned to engage
with customers and improve their health outcomes. We provide an
array of whole-being health products and services for the entire
family through over 2,400 retail pharmacy locations across 18
states. Through EnvisionRxOptions, we provide pharmacy benefits and
services to approximately 4 million members nationwide. For more
information, www.riteaid.com.
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MEDIA: Andrew Staub 717-975-5713 andrew.staub@riteaid.com
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