AUBURN HILLS, Mich.,
June 11, 2020 /PRNewswire/ --
- "Built to Serve Edition" Ram trucks honor five branches of
the United States armed
forces
- Second installment introduces 1,000 models in Ceramic Gray
and 1,000 models in Patriot Blue
- Nautical-inspired interior features Light Ambassador Blue
interior accents and standard content encourages owner
customization
- Available in Ram dealer showrooms starting this
month
- Ram recognizes all owners who serve or who have served our
nation and our communities
Ram Truck today announced that production of the second
installment of the "Built to Serve Edition" trucks has begun at its
Sterling Heights (Michigan) Assembly Plant.
Ram is celebrating America's five land, sea and air-based armed
forces with "Built to Serve Editions" of its popular Ram 1500
half-ton pickup truck lineup. This second installment offers a
nautical-inspired theme with both Ceramic Gray and Patriot Blue
exterior colors offered along with a black interior with Light
Ambassador Blue accent stitching.
"Ram truck owners, whether civilian or military, are familiar
with the 'Built to Serve' adage as it's something we strive to
build into every truck and van we produce," said Mike Koval, Head of Ram Brand, FCA -
North America. "Ram honors those
who serve or have served in the United
States with distinction and we continue to welcome
volunteers to our Ram Nation volunteer efforts."
The second installment of the "Built to Serve Edition" trucks
begins rolling out this month, coinciding with Flag Day,
Sunday, June 14. A new "Built to
Serve Edition" model, representing another one of America's land,
air or sea-based military branches, will launch approximately every
three months.
Each of the five U.S. military service branches has been or will
be honored by Ram with two specially selected exterior paint colors
that evoke the spirit, the mission and history of that service. One
of each branch's "Built to Serve Edition" models will be offered in
a new low-volume paint option exclusive to this program.
The "Built to Serve Edition" Ram trucks will be offered in the
following colors and limited numbers:
- Gator (1,000 units) and Diamond
Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
Ram "Built to Serve Edition" trucks feature other unique
interior and exterior features that set them apart, including a
United States flag and "Built to
Serve" decal on each of the rear quarter panels.
The "Built to Serve Edition" trucks get additional stylish
exterior cues, including 20-inch aluminum wheels with a
unique-to-the-edition Technical Gray finish. Body-color wheel
flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment
consisting of an all-black grille and surround, black bumpers and
black-bezel premium lighting. Complementing the look are black
badges, black wheel-to-wheel side steps and dual four-inch black
exhaust tips.
Inside, the "Built to Serve" Ram trucks represent each of the
five military branches, accented with unique, corresponding color
stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray,
Core Green or Orange.
These new Ram models are also ready to display their owner's
military pride with "Built to Serve"-embroidered Velcro panels on
each front seat and additional Velcro panels on each front seat
inboard shoulder panel. Buyers can apply their own patches –
regimental, flags, name tapes or slogans – to personalize their
"Built to Serve Edition." Front seat back panels are covered with
Pouch Attachment Ladder System/Modular Lightweight Load-bearing
Equipment (PALS/MOLLE) webbing to attach additional equipment or
pouches.
Ram 1500 "Built to Serve Editions" also feature:
- "Built to Serve" instrument panel badge
- Lockable console storage
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Underneath the skin, each Ram "Built to Serve Edition" is ready
for action, loaded with 4x4 Off-Road Group content,
including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock
absorbers
Ram "Built to Serve Edition" packages are available on all body
styles and all powertrains.
According to the U.S. Department of Veterans Affairs,
approximately seven percent of the U.S. population is an active
member, reserve member or veteran of the armed services.
As part of the "Built to Serve" initiative, Ram is bringing
further attention to its volunteer initiative called Ram Nation.
Ram Nation has been organizing grassroots volunteer events since
2015 and, through the launch of the "Built to Serve Edition"
trucks, is reinforcing its commitment to recognizing those who
serve our nation and our communities.
Ram Nation is recruiting individuals to donate their time and to
volunteer in their own communities across the nation. In addition
to activating the Ram Nation volunteer corps across the U.S., Ram
is extending the invitation to all individuals, regardless of
whether or not they are a Ram truck owner. To join and learn about
new Ram Nation volunteer events, new members can register at
www.ramtrucks.com/ram-nation.html.
Ram Truck Brand
In 2009, the Ram Truck brand
launched as a stand-alone division, focused on meeting the demands
of truck buyers and delivering benchmark-quality vehicles. With a
full lineup of trucks, the Ram 1500, 2500/3500 Heavy
Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City,
the Ram brand builds trucks that get the hard work done
and families where they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- Segment first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Towing capacity of 35,100 lbs. with Ram 3500
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Most-awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by global
automaker Fiat Chrysler Automobiles. For more information regarding
FCA (NYSE: FCAU/ MTA: FCA), please
visit www.fcagroup.com.
Follow Ram and FCA news and video on:
Company
blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Ram Zone blog: http://blog.ramtrucks.com
Facebook: www.facebook.com/RamTrucks and https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks and
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks
and www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and
www.youtube.com/fcanorthamerica
For more information, please visit the FCA US LLC media site at
http://media.fcanorthamerica.com.
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SOURCE FCA