AUBURN HILLS, Mich.,
April 1, 2020 /PRNewswire/ --
- Under the "Drive Forward" initiative, starting today,
April 1, consumers can take advantage
of special incentives, including 0% financing for 84 months and no
payments for 90 days on select FCA 2019 and 2020 models
- New Online Retail Experience (ORE) allows consumers to
purchase vehicles from the comfort of their homes via the
Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brand
websites and participating dealer websites
- 30-second and 15-second combined brand broadcast spots
feature OneRepublic's all-new track, just released to address
the current climate, "Better Days;" 15-second individual spots
to run across each brand's respective social media
channels
- FCA program of measures to support coronavirus-relief
efforts to date includes 1 million face masks for first
responders, 1 million meals for school children and technical
support for personal protection equipment (PPE) providers
In an effort to alleviate shopping concerns and to chart a path
for better days ahead, FCA is launching its "Drive Forward"
initiative. Starting today, April 1,
Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will
offer 24/7 support and well-qualified buyers can get 0% financing
for 84 months and no payments for 90 days on select FCA 2019 and
2020 models.
"We are all one community and we can help during these
unprecedented times," said Olivier
Francois, Chief Marketing Officer, FCA. "We want to both
offer consumers support and assist them financially while we all
work hand in hand toward better days. And we'll continue to explore
additional opportunities as a company to help as we all navigate
our way through this difficult time together."
"The band's hope is that our new song, 'Better Days,' will bring
comfort as we all stay home to combat the COVID-19 outbreak," said
OneRepublic's Ryan Tedder.
"Drive Forward" FCA Online Retail Experience
In
addition to around-the-clock support and pricing incentives,
beginning today, April 1, FCA is
enhancing vehicle purchasing capability with the launch of a new
Online Retail Experience (ORE). ORE is a digital retailing solution
that allows customers to complete the entire vehicle purchase
process online and from the comfort of their own homes. Not only
can consumers purchase a vehicle off a dealer lot, they can conduct
a vehicle trade-in, apply for credit, receive price and payment
estimates and review service protection plan options. Customers can
explore the new Online Retail Experience via the Chrysler,
Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brand websites, where
they can begin the purchase process, then connect with a local
dealer to finalize the sale, saving time in the process. A call
center agent is available to help consumers through the Online
Retail Experience.
Once a vehicle is purchased, consumers can work with
participating dealers to have their vehicles delivered directly to
their homes.
For more incentive and pricing information, please
visit Chrysler.com, Jeep.com, Dodge.com, RamTrucks.com,
FiatUSA.com and AlfaRomeoUSA.com.
"Drive Forward" Multimedia Campaign
In an effort to
drive messaging to consumers regarding the "Drive Forward"
initiative, the multimedia campaign will span across broadcast, CRM
and each of the brands' social and digital media channels. A
30-second and 15-second combined brand broadcast spot, in addition
to 15-second individual social media spots, will run across the
Chrysler, Dodge, Jeep and Ram Truck brand social media channels,
featuring OneRepublic's all-new track, "Better Days," just released
to address the current climate.
Additionally, FCA is folding "Chrysler Pacifica Family Pricing"
and "Dodge Power Dollars" into the "Drive Forward"
initiative.
FCA Expands Efforts to Support Coronavirus Relief
In March, FCA announced that the company is in the process of
converting its first plant to produce 1 million face masks per
month for donation to first responders and health care workers.
More recently, the company expanded its support of
coronavirus-relief efforts, focusing on two principal areas:
providing 1 million meals to school children across
North America and support for a
range of technical, logistical and manufacturing programs,
such as face mask production.
FCA
Fiat Chrysler Automobiles (FCA) is a global automaker that designs,
engineers, manufactures and sells vehicles in a portfolio of
exciting brands, including Abarth, Alfa Romeo, Chrysler, Dodge,
Fiat, Fiat Professional, Jeep®, Lancia, Ram and Maserati.
It also sells parts and services under the Mopar name and operates
in the components and production systems sectors under the Comau
and Teksid brands. FCA employs nearly 200,000 people around
the globe. For more details regarding FCA (NYSE: FCAU/ MTA: FCA),
please visit www.fcagroup.com.
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SOURCE FCA