AUBURN HILLS, Mich.,
March 9, 2020 /PRNewswire/ -- The
Jeep® brand today reveals an innovative partnership with the
world's first global pop team Now United to promote its popular
Jeep Renegade through a series of brand integrations across
digital and social media with music videos and live performances
around the theme of "Come Together."
The Jeep brand's announcement as global auto partner for Now
United will unite its own global fan base with Now United's 40
million-plus fans and followers around the world and comes hot on
the heels of parent company FCA winning acclaim for its "Groundhog
Day" Super Bowl commercial starring Bill
Murray. Following a series of branded teasers on Now
United's social media channels through the current week, the
campaign launched Saturday, March 7,
2020, with the official release of the new Now United song
"Come Together." The new music video has made an immediate impact
with 1.8 million views in the first 24 hours of posting.
The Now United partnership will cater to first-time auto buyers
through a dedicated digital and social media campaign with 15 group
members to include new music, daily and weekly YouTube shows,
real-time social engagement on Instagram, TikTok and Twitter, as
well as branded onstage uniforms for the band members.
Now United is the world's first global pop team, comprised of 15
different singers and dancers from 15 different countries:
India, Brazil, United
Kingdom, Mexico,
Philippines, Finland, South
Korea, Australia,
Senegal, China, Japan,
Germany, Russia, Canada and the
United States of America. Created by music industry icon
Simon Fuller in 2017, Now United has
quickly amassed a fanatical following of 40 million fans
worldwide.
"The Jeep brand is unique in that it is truly a global
automotive brand, one that is instantly recognizable across every
continent," said Olivier Francois,
Chief Marketing Officer, FCA. "Our fans and followers around the
world understand that passion, authenticity and freedom drive the
Jeep brand. Now United shares these same core attributes with us.
As the band undertakes its summer tour with a first stop in
Brazil, we look forward to a
partnership with Simon Fuller that
both represents and unites our fans in a way that only Jeep and Now
United could make possible."
Simon Fuller added, "I am excited
to be collaborating with Olivier
Francois, who is a branding genius with an extraordinary
innovative mind, and welcoming Jeep as a global partner of Now
United. Jeep is such an iconic brand and we share their
powerful spirit and sense of adventure. Jeep's involvement in our
Come Together video is the first of many pioneering things we plan
to do together, which will empower new ways to collaborate and
engage our fans around the world."
"Come Together" music video: https://youtu.be/_tileyCRZlA
Now United & Simon
Fuller
Now United is the world's first global pop team comprised of 15
different singers and dancers from 15 different countries around
the world: India, Brazil, UK, Mexico, Philippines, Finland, South
Korea, Senegal,
China, Japan, Germany, Russia, Canada, Australia and USA. They have quickly amassed a fanatical
following of 40 million fans worldwide.
Now United is the vision of Simon
Fuller, creator of American Idol and acclaimed British music
entrepreneur. Fuller's music management roster has included the
Spice Girls, Amy Winehouse, Annie
Lennox, Kelly Clarkson,
Carrie Underwood and
others.
Follow Now United: YouTube: NowUnited | Instagram: @nowunited |
Twitter: @NowUnitedMusic
Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the
authentic SUV with class-leading capability, craftsmanship and
versatility for people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a full line of vehicles that continue to provide owners
with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left- and
right-hand drive configurations and with gasoline and diesel
powertrain options. Jeep is part of the portfolio of brands
offered by global automaker Fiat Chrysler Automobiles. For more
information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit
www.fcagroup.com.
Follow Jeep and FCA news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/jeep or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or
www.youtube.com/fcanorthamerica
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SOURCE FCA