CarParts.com Unveils New Brand Identity that Drives Customer Experience
24 Februar 2020 - 4:00PM
Business Wire
Customer-Informed Redesign Takes Stress Out of
Automotive Issues
(NASDAQ: PRTS). As it seeks to simplify and improve the car
parts buying and vehicle ownership experience, CarParts.com—a
division of US Auto Parts Network and one of the largest online
providers of automotive aftermarket parts and accessories—debuted a
new website, logo and tagline. The rebrand is the culmination of
detailed user testing and research as well as an extensive review
of customer feedback, and will reflect the company’s comprehensive
offerings, value and mission to make online parts shopping even
easier.
“The driving experience is evolving and so is CarParts.com,”
said Lev Peker, CEO of US Auto Parts Network. “Drivers have made
clear what they are looking for: a streamlined experience tailored
to their individual needs. While our name remains the same, our
logo, website and tagline have changed to reflect a modernized
approach that’s representative of the company’s evolving products
and services.”
The redesign focused on user experience, optimizing the vehicle
selector and overall interface to help customers find the right
parts for their vehicle more quickly, regardless of customers’
automotive expertise. In response to customer feedback, the new
website also features streamlined checkout and returns processes,
expedited delivery options, and competitive pricing.
The new visual identity conveys the company’s commitment to car
owners while maintaining its 22-year history as a trusted and
knowledgeable resource for drivers when automotive issues arise.
The brand includes a new tagline, “Right Parts, Guaranteed,”
referencing how any part purchased from CarParts.com is guaranteed
to fit your car or your money back. The refreshed logo and tagline
will appear on the company’s website, social channels, advertising,
and packaging.
CarParts.com also released its first official ad on YouTube,
Facebook, and Instagram, an example of its new branding initiative,
with a spirit of approachability and more personal feel that
highlights the company’s driver-first mindset.
“A brand is so much more than just a redesign,” said Houman
Akhavan, Chief Marketing Officer of US Auto Parts Network. “It
reflects who we are as a company, our mission, values, and all we
offer our customers. Our customers should always know that we are
here for them. The new brand makes our commitment clear.”
The new branding is part of CarParts.com's multifaceted approach
to growth — which also includes a great focus on high-margin
products, operational efficiency, and careful investments-- that is
transforming the company into the go-to aftermarket parts
brand.
CarParts.com executives are available to discuss the new brand.
To arrange an interview or learn more, please contact Sasha Trosman
at press@usautoparts.com.
About CarParts.com
Established in 1999, CarParts.com, a division of US Auto
Parts Network, is an e-commerce auto parts retailer. With over 10
million orders shipped, we’ve helped millions of customers across
the United States find the right part for their vehicle and get
back on the road, hassle-free.
Our vast catalog provides a one-stop shop for quality, discount
auto parts and car accessories across a large selection of vehicle
makes, including but not limited to Ford, Dodge, Toyota, Honda,
Chevy, Volkswagen and more. All of our parts are sourced by
industry veterans with a combined 100+ years’ experience in
automotive mechanics with rigorous quality control.
Legal Disclaimer
This news release contains forward-looking statements, including
our plans, strategies, business prospects, growth opportunities,
changes and trends in our business and expansion into new markets.
There are a number of risks and uncertainties that may cause these
forward-looking statements to be inaccurate, including without
limitation, our future operating and financial results, financial
expectations, expected growth and strategies, key operating metrics
and current business indicators, capital needs and deployment,
liquidity, product offerings, customers and suppliers and
competition, and other risks and uncertainties listed in the
company's filings with the Securities and Exchange Commission,
including the company's most recently filed periodic report, to
which your attention is directed. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date hereof, and the company undertakes no obligation to
update these forward-looking statements to reflect subsequent
events or circumstances.
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version on businesswire.com: https://www.businesswire.com/news/home/20200224005586/en/
Sasha Trosman (424) 702-1455 ext. 258 press@usautoparts.com
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