Great Stuff™ Earns Top Accolades for Best Advertising Campaign & Best New Product Launch in Hanley Wood's Brand Builder Awa...
21 Februar 2020 - 11:14PM
Business Wire
Great Stuff™ Smart Dispenser™ wins platinum and gold awards for
its innovative and effective marketing campaigns from commercial
and residential construction leader
Great Stuff™ has been named the winner of two Hanley Wood 2019
Brand Builder Awards, earning the industry’s highest honors for its
exceptional Great Stuff™ Smart Dispenser™ marketing campaigns. The
winning entries were selected for executing campaigns that generate
sales, motivate buying behavior and inspire customer loyalty by
Hanley Wood, the housing industry’s data leader backed by Zonda and
Metrostudy, and the industry’s top residential real estate
development and new home construction advisors.
“For over 40 years, Great Stuff™ has been a trusted and legacy
brand, but what’s unique about the launch of the Smart Dispenser™
is that the innovation is rooted in the customer’s desire to have a
better experience with the product,” said Heather Smith, Global
Brand & Digital Marketing Leader, DuPont Performance Building
Solutions. “The Smart Dispenser™ addresses customer pain points by
offering less mess, no drips and 30-day reusability. We knew this
innovation was something special, so igniting a digitally focused
omni-channel campaign that spoke to and reached our customer was
imperative for increased market adoption. Equally important was for
the campaign to create a deeper trust and affinity to the Great
Stuff™ brand and I’m proud to say, we achieved both. We are truly
honored to receive this recognition from Hanley Wood, a prestigious
and like-minded partner in the builder community.”
The Brand Builder Awards include seven categories – from
advertising campaigns to website design and more – and recognize
the most innovative and effective marketing campaigns throughout
the residential and commercial design and construction
industries.
“We are thrilled to honor Great Stuff™ Smart Dispenser™ as a
Platinum and Gold 2019 Brand Builder winner for Best New Product
Launch and Best Advertising Campaign,” said Paul Tourbaf,
President, Residential Construction Group, Hanley Wood. “Their
creative marketing approach combined with the effectiveness of
their work, distinguished them as a leader in their category and
offered great insight into the innovation within their company. I
congratulate the team working on Great Stuff™ for their
success.”
These two prestigious Hanley Wood Brand Builder awards add to
the growing list of innovative, industry-driven award wins and
accolades for Great Stuff™ Smart Dispenser™, including being named
a winner of the Aerosol & Dispensing Forum (ADF) Packaging
Innovation Awards for 2019 and two R&D 100 Awards for
Advancements in Science & Innovation. Over the past eight years
DuPont has received 13 R&D 100 Awards and been named as a
finalist 17 times.
Entries for the 2019 Brand Builder Awards were reviewed by a
jury of experts in all areas of marketing. The jury reviewed
entries and rated them based on a pre-determined set of criteria,
which were established prior to the call for entries. The criteria
may be reviewed online at www.brandbuilderawards.com.
The 2019 Brand Builder Awards judges included:
- Carrie Schonberg, Chief Marketing Officer, Ashton Woods
- Char Kurihara, Vice President Sales | Marketing | Branding, DRB
Group
- Myles Becker, Owner, BlueFish Designs
- David Garlinski, Director of Business Development, Mutual
Mobil
About DuPont Performance Building Solutions
DuPont Performance Building Solutions is a global innovation
leader in the building and construction industry, providing
products and materials for all six sides of the building envelope.
By developing solutions for managing the air, water and thermal
performance of buildings and residences, we help our customers
build energy-efficient, resilient, and durable shelters in a
rapidly changing world. Backed by unmatched industry insight,
building knowledge, and technical support, as well as world-class
brands such as Styrofoam™ Brand, Tyvek®, and Great Stuff™, our
products and services portfolio enables customers to focus on what
they do best, no matter where and how they choose to build.
About DuPont Safety & Construction
DuPont Safety & Construction is a global leader in
delivering innovation for life’s essential needs in water, shelter
and safety; enabling its customers to win through unique
capabilities, global scale and iconic brands including DuPont™
Corian®, Kevlar®, Nomex®, Tyvek®, GreatStuff™, Styrofoam™ and
FilmTec™.
About DuPont
DuPont (NYSE: DD) is a global innovation leader with
technology-based materials, ingredients and solutions that help
transform industries and everyday life. Our employees apply diverse
science and expertise to help customers advance their best ideas
and deliver essential innovations in key markets including
electronics, transportation, construction, water, health and
wellness, food and worker safety. More information can be found at
www.dupont.com.
DuPont™, the DuPont Oval Logo, and all products, unless
otherwise noted, denoted with ™, ℠ or ® are trademarks, service
marks or registered trademarks of affiliates of DuPont de Nemours,
Inc.
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Kate McElhatton 302-999-2340 Kate.A.McElhatton@dupont.com
Lynsey Rose 415-486-3269 Lynsey.Rose@edelman.com
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