NBCUniversal in Talks To Acquire Streaming Service Vudu from Walmart
21 Februar 2020 - 10:58PM
Dow Jones News
By Lillian Rizzo and Patience Haggin
Comcast Corp.'s NBCUniversal is in advanced talks to acquire
streaming-video service Vudu from retail giant Walmart Inc.,
according to people familiar with the matter.
Vudu, which Walmart bought in 2010 for more than $100 million,
allows consumers to buy or rent movies or shows. In 2016 Vudu
launched a free, ad-supported service that includes thousands of
movies and TV shows.
The financial terms the companies are discussing couldn't be
learned. The discussions may not result in a deal, the people
said.
A Walmart spokesman said the company is constantly having
strategic discussions, but declined to comment further. An
NBCUniversal spokesman declined to comment.
The acquisition talks come a few months before NBCUniversal
launches a new streaming service, Peacock, which will include an
ad-supported version for $4.99 a month and an ad-free tier for
$9.99. The service will debut in April to Comcast and Cox
Communications Inc. customers and to all consumers in July.
Vudu's ad-supported service would serve as a complement to
Peacock, the people familiar with the matter said. Vudu's online
movie-rental service would support NBCUniversal's movie-ticketing
and rental business, Fandango Media LLC, which is said to have more
than 30 million online and mobile monthly visitors.
Vudu's movie-rental business is said to be about seven times the
size of Fandango's by revenue, according to a person close to the
situation.
Walmart says Vudu is installed on more than 100 million devices
across the U.S.
In 2018 Walmart considered expanding its video-streaming
ambitions by launching a subscription-supported service separate
from Vudu, to compete with offerings from Netflix Inc. and
Amazon.com Inc., but the company chose not to enter such a crowded,
competitive market, said a person familiar with the matter.
Media giants have been looking to acquire ad-supported streaming
platforms to complement the subscription streaming services they
are launching. Fox Corp. has expressed interest in buying the
online video service Tubi, The Wall Street Journal reported Friday.
Fox and Journal parent News Corp share common ownership.
Last year Viacom Inc., which is now part of ViacomCBS Inc.,
acquired Pluto TV, a free, ad-supported service, for $340
million.
NBCUniversal's parent, Comcast, is separately in exclusive
discussions to acquire Xumo LLC, a free, ad-supported
video-streaming service, the Journal previously reported.
Xumo would be aligned more with Comcast's Xfinity cable
platform, known as X1, as well as the company's streaming device,
Flex, said another person familiar with the matter. The X1 cable
box serves as a one-stop shop for Comcast pay-TV subscribers, since
it includes both cable programming and access to numerous streaming
applications such as Netflix.
Flex is targeted at cord-cutters that remain broadband
subscribers. Last year, Comcast began offering Flex to its
broadband-only subscribers at no cost.
Write to Lillian Rizzo at Lillian.Rizzo@wsj.com and Patience
Haggin at patience.haggin@wsj.com
(END) Dow Jones Newswires
February 21, 2020 16:43 ET (21:43 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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