AUBURN HILLS, Mich.,
Feb. 12, 2020 /PRNewswire/ --
- Sixty-second "House of Power" now on the Dodge brand's
YouTube channel and social media channels, including Facebook,
Instagram and Twitter
- Campaign is an extension of Dodge brand's partnership with
Universal Pictures and The Fast Saga
- Sixty-second spot includes film footage with
Vin Diesel, John Cena and
Michelle Rodriguez from "F9," the
ninth chapter in the global blockbuster franchise
- The film opens in North
America on May 22
- The "House of Power" video is narrated by Vin Diesel
- "House of Power" is set against AC/DC's anthemic
track "Hell's Bells"
Dodge is launching its new "House of Power" marketing campaign,
featuring the Dodge Challenger SRT Hellcat Widebody, the Dodge
Charger SRT Hellcat Widebody and the Dodge Durango SRT, in addition
to footage from the upcoming action thriller "F9," the ninth
chapter in Universal Pictures' blockbuster Fast Saga, which has
earned more than $5 billion
worldwide. The campaign will include a 30-second version of the
video for television, which will debut this week, in addition to
the 60-second version that extends to the brand's digital
and social media channels,
including YouTube, Facebook, Instagram
and Twitter.
"'House of Power' is the next chapter in the brand's
long-standing partnership with Vin
Diesel and the iconic 'Fast' franchise," said Tim Kuniskis,
Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT,
Chrysler and FIAT, FCA – North America. "'House of Power'
isn't a place, it's a state of mind that Dodge enthusiasts have
always shared. It's for those who don't fit the mold, but break it
... this state of mind is a brotherhood. A Brotherhood of
Muscle."
To launch the new chapter in its iconic Fast saga,
Universal Pictures held a massive fan celebration, "The Road to
F9," on January 31 in Miami,
Florida. The studio released the all-new trailer for the
film and hosted a once-in-a-lifetime concert complete with
performances from global music superstars, including Cardi B and
Ozuna, who both have roles in "F9." The 60-second "House of Power"
spot first aired on television during the televised event.
Narrated by Vin Diesel, "House of
Power" is set against the pulse-pounding "Hell's Bells" track by
AC/DC.
"F9"
No matter how fast you are, no one outruns their past.
Summer 2020 is the time for "F9," the ninth chapter in the saga
that has endured for almost two decades and has earned more than
$5 billion around the
world.
Vin Diesel's Dom Toretto is
leading a quiet life off the grid with Letty and his son, little
Brian, but they know that danger always lurks just over their
peaceful horizon. This time that threat will force Dom to confront
the sins of his past if he's going to save those he loves most. His
crew joins together to stop a world-shattering plot led by the most
skilled assassin and high-performance driver they've ever
encountered: a man who also happens to be Dom's forsaken brother,
Jakob (John Cena, next year's "The
Suicide Squad").
"F9" sees the return of Justin
Lin as director, who helmed the third, fourth, fifth and
sixth chapters of the series when it transformed into a global
blockbuster. The action hurtles around the globe, from London to Tokyo, from Central
America to Edinburgh, and
from a secret bunker in Azerbaijan
to the teeming streets of Tblisi. Along the way, old friends will
be resurrected, old foes will return, history will be rewritten and
the true meaning of family will be tested like never
before.
The film stars returning cast members Michelle Rodriguez, Tyrese Gibson, Chris "Ludacris" Bridges,
Jordana Brewster, Nathalie Emmanuel and Sung Kang, with Oscar-winner Helen Mirren and Oscar-winner Charlize Theron. "F9" also features
Grammy-winning superstar Cardi B as new franchise character Leysa,
a woman with a connection to Dom's past, and a cameo by Reggaeton
sensation Ozuna.
"F9" is produced by Neal H.
Moritz, Vin Diesel,
Jeff Kirschenbaum, Joe Roth, Justin
Lin, Clayton Townsend and
Samantha
Vincent. www.thefastsaga.com
Universal Pictures
Universal Pictures is a division of Universal
Studios. Universal Studios is part of NBCUniversal.
NBCUniversal is one of the world's leading media and entertainment
companies in the development, production and marketing of
entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio
of news and entertainment networks, a premier motion picture
company, significant television production operations, a leading
television stations group and world-renowned theme parks.
NBCUniversal is a subsidiary of Comcast Corporation.
Dodge//SRT
For more than 100 years, the Dodge brand has carried on
the spirit of brothers John and Horace Dodge. Their influence
continues today as Dodge proudly offers a complete lineup
of performance vehicles that stand out in their own segments. For
2020, Dodge literally expands its high-performance
Charger model lineup, adding a Widebody exterior to America's only
four-door muscle car. The 2020 Dodge Charger SRT Hellcat
maintains its reign as the most powerful and fastest mass-produced
sedan in the world.
The 2020 Dodge lineup also features the
2020 Dodge Challenger SRT Hellcat
Redeye, 2020 Dodge Challenger SRT Hellcat, the
Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat
Pack 1320. The 2020 Dodge Durango SRT, the fastest, most
powerful and most capable American three-row SUV, completes the
brand's performance lineup. These visceral performance models join
a 2020 brand lineup that includes the Durango, Grand Caravan,
Journey, Charger and Challenger. Dodge is part of the
portfolio of brands offered by global automaker Fiat Chrysler
Automobiles. For more information regarding FCA (NYSE: FCAU/
MTA: FCA), please visit www.fcagroup.com.
Follow Dodge, SRT and FCA news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge Garage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or
www.youtube.com/fcanorthamerica
View original content to download
multimedia:http://www.prnewswire.com/news-releases/dodge-brand-launches-new-house-of-power-video-across-tv-digital-and-social-channels-featuring-footage-from-universal-pictures-new-fast-saga-film-f9-301003906.html
SOURCE FCA