AUBURN HILLS, Mich.,
Feb. 10, 2020 /PRNewswire/ --
- "Groundhog Day" has been viewed 104,246,754 times across the
Jeep® brand's YouTube, Facebook, Twitter and Instagram
channels
- "Groundhog Day" has more social views online than any other
commercial airing during the Big Game
- "Groundhog Day" takes #1 spot in USA Today Ad Meter poll
- "Groundhog Day" takes #1 auto ad in annual YouTube AdBlitz
2020 (#2 spot overall among 164 videos)
- People Magazine names "Groundhog Day" the #1 commercial of
the Big Game
The Jeep® brand's 2020 Super Bowl commercial "Groundhog
Day," starring Bill Murray and
featuring the 2020 Jeep Gladiator truck, is the Big Game's
most viewed commercial across *social media. The commercial has
racked up 104,246,754 views (as of 9 a.m.
ET, Feb. 10) across the brand's YouTube, Facebook,
Twitter and Instagram channels.
"With 104,246,754 views, 'Groundhog Day' had more views across
social media than any other 2020 Super Bowl commercial," said
Olivier Francois, Chief Marketing
Officer, FCA. "In addition to winning the acclaimed USA Today Ad Meter, 'Groundhog Day' is
also was the most viewed automotive ad on this year's YouTube
AdBlitz."
See the breakdown of views below.
Jeep brand channel views:
- YouTube: 50,357,252
- Facebook / Instagram: 50,953,265
- Twitter: 2,936,237
- Total: 104,246,754
In addition to claiming the annual USA TODAY Ad Meter ("Groundhog Day"
placed #1 among all 62 commercials available for rankings
by viewers), the "Groundhog Day" video placed as the #1 auto
ad on YouTube AdBlitz (#2 overall among
164 commercials).
People Magazine named "Groundhog Day" its #1 favorite
commercial (in its top 10 list); Adweek named
"Groundhog Day" as the number one Super Bowl commercial in
2020; Ad Age "Creativity" named it the "Editor's
Pick"; and Advertising Age gave the commercial
a rating of "five footballs," one of only four brands to
receive that highest ranking.
In addition to reaching 104,246,754 total views on Jeep
brand's YouTube, Facebook, Instagram and Twitter channels,
the brand has received 313K social mentions, as of
9 a.m. ET, Feb. 10.
*Across YouTube, Facebook, Twitter and Instagram
Jeep Brand
Built on more than 75 years of legendary
heritage, Jeep is the authentic SUV with class-leading capability,
craftsmanship and versatility for people who seek extraordinary
journeys. The Jeep brand delivers an open invitation to live life
to the fullest by offering a full line of vehicles that continue to
provide owners with a sense of security to handle any journey with
confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left- and
right-hand drive configurations and with gasoline and diesel
powertrain options. Jeep is part of the portfolio of brands
offered by global automaker Fiat Chrysler Automobiles. For more
information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit
www.fcagroup.com.
Follow Jeep and FCA news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/jeep or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or
www.youtube.com/fcanorthamerica
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SOURCE FCA