Jurlique Partners with Adyen to Propel Global Expansion
17 Oktober 2019 - 2:49AM
Business Wire
The iconic Australian skincare brand will roll
out new payment capabilities across ecommerce sites to drive
international growth
Adyen, the payments platform of choice for many of the world’s
leading companies, today announced an ecommerce partnership with
global skincare giant, Jurlique. Through the partnership, the
Australian-grown retail company will benefit from a seamless,
secure and consolidated payment platform for its customers across
the globe.
As part of this partnership, Jurlique migrated all ecommerce
payments to the Adyen platform, and signed up to Adyen’s Managed
Risk services.
“Adyen’s payments solution will allow Jurlique to create a
consistent online customer payment experience across one platform
for the business globally, while providing us with access to richer
data insights to enhance our customers’ ecommerce retail
experiences,” says Alexa Anastassi, Global Digital Product Manager
at Jurlique International.
Prior to working with Adyen, Jurlique had one payment channel
for payment methods such as Visa and Mastercard and additional
integrations to support the likes of Afterpay and Paypal.
“This meant we had disparate data floating around that wasn’t
useful to the business. By consolidating everything into one
platform, we’re able to map out our customers’ preferred payment
methods and tie this data back to their shopping behaviour,” says
Anastassi.
Jurlique’s payments transformation marks the latest phase of a
significant digital transformation for the brand, which began in
2015.
“Our previous commerce platform was highly manual and siloed
which made it more difficult to tap into growth opportunities and
deliver more tailored customer engagements. Recognising this, we
set out on a journey to overhaul and centralise our approach to
customer data, CRM, payments strategies and platforms,” says
Anastassi.
Jurlique was keen to offer its international consumers the top
local and international payment options, including Alipay, China
Union Pay and WeChat Pay – something which Adyen’s flexible payment
solution supports. Importantly, the Adyen platform integrated
easily with Jurlique’s existing Salesforce Commerce Cloud
platform.
“We know you get greater customer retention and loyalty and an
increase in average order value by giving customers the payment
option that they’re most comfortable with. Offering popular
international payment methods like Alipay and WeChat Pay across all
ecommerce stores lets our customers know we’re putting them and
their payment preferences front and centre. The Adyen platform lets
us achieve this faster.”
Michel van Aalten, Country Manager AUNZ Adyen, says: “Adyen is
proud to partner with Jurlique, an iconic Australian brand as it
embarks on its growth journey. As Jurlique grows its global reach,
Adyen will continue to make it easier for the company to make
better risk decisions and create online experiences its customers
will love.”
Now, with one consolidated platform for the whole e-commerce
global business, Jurlique is achieving dual goals of unlocking
additional revenue and creating a frictionless experience for its
customers.
“It’s been great to work with a partner who believes in our
vision and can really build with us into the future,” says
Anastassi.
About Jurlique
For almost 35 years, we’ve been growing and harvesting
botanicals on our biodynamic* farm in the Adelaide Hills, South
Australia – chosen as the purest place on Earth. We treat our farm
as a living organism, using advanced biodynamic* practices to
create potent botanicals – and to ensure nothing harmful makes it
onto our skin and into our environment. Each botanical is harvested
at its peak, then combined with other powerful ingredients in our
exclusive Bio-intrinsic process to create effective, unique
natural-based skin care formulas.
About Adyen
Adyen (AMS:ADYEN) is the payments platform of choice for many of
the world’s leading companies, providing a modern end-to-end
infrastructure connecting directly to Visa, Mastercard, and
consumers' globally preferred payment methods. Adyen delivers
frictionless payments across online, mobile, and in-store channels.
With offices across the world, Adyen serves customers including
Facebook, Uber, Spotify, the Cotton On Group and Lorna Jane.
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