Adidas Bucks German Gloom With Profit Growth -- Update
08 August 2019 - 10:06AM
Dow Jones News
By William Boston
BERLIN -- Germany's Adidas AG reported higher quarterly earnings
on strong sales in China and predicted continued growth in the
second half, a rare upbeat note in a country where companies have
been pressured by the U.S.-China trade dispute.
The maker of sporting attire and equipment said Thursday that
net profit in the second quarter was EUR531 million ($595 million),
up 34% from a year ago. Sales in the period rose 4.7% to EUR5.5
billion. Analysts had forecast net profit of EUR464.7 million and
sales of EUR5.54 billion.
Growth in revenue was driven by China, the mainstay Adidas and
Reebok brands, and e-commerce. But revenue was damped by a decrease
in sales of soccer products, which were up sharply last year
because of the FIFA World Cup.
Barring a few highlights, such as a surprisingly upbeat
quarterly report from car maker Volkswagen AG, many companies in
Germany's blue-chip DAX 30 index have posted disappointed earnings
this year because of factors ranging from poor strategic decisions
to the impact of the global trade tensions and subdued demand at
home.
Adidas's sales on a currency-neutral basis grew in most regional
markets, posting double-digit growth in China and other emerging
markets. Sales in North America rose 6%, driven by growth in Reebok
brand products, and were up 5% in Latin America. The company
continued to struggle in Russia, where sales declined 4% in the
quarter.
The boost in North American sales, including a 10% increase at
Reebok, is positive for Adidas, which is engaged in tough
competition with U.S. rivals Nike Inc. and Under Armour Inc. As a
result of rapid growth in the U.S., Adidas faced considerable
supply-chain hiccups and warned earlier this year that the
bottlenecks would weaken sales growth.
--Cristina Roca contributed to this article.
Write to William Boston at william.boston@wsj.com
(END) Dow Jones Newswires
August 08, 2019 03:51 ET (07:51 GMT)
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