Caleres Announces the Relaunch and Rebrand of Zodiac Footwear
26 Juli 2019 - 01:30PM
Business Wire
Spring 2020 Collection to Debut on August 5
During FFANY Market Week
Rocks were pets, rings decoded your mood, and Zodiac USA was the
signature footwear of the 1970s blue jeans and rock-and-roll
culture. Today, Zodiac is back – eclectic, cool and ever
current.
Acquired by Caleres (NYSE: CAL)(caleres.com) in 2005, the new
Zodiac collection has undergone a contemporary transformation,
blending the past with the present to result in authentic, quality
footwear that is supremely relevant for today’s modern and
expressive consumer lifestyles. Staying true to its bohemian and
western-inspired roots, Zodiac will prominently feature a unique,
playful assortment of boots, sandals and flats with its signature
western, ‘70s boho-chic influence.
Zodiac’s purpose is to celebrate women’s individuality and
independence. “Zodiac embodies its authentic past with a new
approach to its free and easy-going mentality,” noted Nicolas
Huneault, Caleres vice president of product creation and trend.
“While we were developing the new Zodiac collection, we let our
past help define our future by keeping the brand true to its core
values. This enabled us to deliver a bold collection that excites
today’s consumer and perhaps offers a bit of nostalgia from one of
the best fashion decades.”
“Now is the right time for Zodiac to return to the global
marketplace,” said Jay Schmidt, brand portfolio division president
of Caleres. “Zodiac is a heritage brand that appeals to and
connects with an extraordinarily widespread consumer base while
maintaining a highly differentiated, highly original, and truly
authentic foundation in bohemian and western design trends.”
The majority of Zodiac’s Spring 2020 collection will retail from
$69-89, with flat sandals starting at $69 and boots starting at
$129. Zodiac will be unveiled on August 5 during FFANY market week
and will be available at retail, online, and at zodiacshoes.com in
Spring 2020.
About Zodiac
Launched in the late 1970s and acquired by Caleres in 2005,
Zodiac footwear was created by two entrepreneurial tannery owners
who pieced together scraps of leather that resulted in a completely
new vibe in footwear. Worn by groupies, rock stars and socialites
alike, Zodiac became the signature footwear of the “blue jeans and
rock-n-roll" culture. The irreverent combination of mixed and
distressed leathers accented with distinctive hardware embodied the
cool, free-spirit attitude of the times.
Today with its relaunch, Zodiac footwear continues to capture
the brand’s original spirit and heritage, while delivering
vintage-inspired, quality footwear. The core of the brand has
evolved into a reflection of the popular festival culture that is
conspicuous through its design inspiration.
About Caleres (NYSE: CAL)
Caleres is the home of today’s most coveted footwear brands and
represents a diverse portfolio spanning all of life’s styles and
experiences. Every shoe tells a story and Caleres has the perfect
fit for every one of them. Our collections have been developed and
acquired to meet the evolving needs of today’s assorted and growing
global audiences, with consumer insights driving every aspect of
the innovation, design, and craft that go into our distinctly
positioned brands, including Famous Footwear, Sam Edelman,
Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, Franco
Sarto, and more. The Caleres story is most simply defined by the
company’s mission: Inspire people to feel great…feet first.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190726005060/en/
Media Contact Holly Campbell hcampbell@caleres.com
Caleres (NYSE:CAL)
Historical Stock Chart
Von Feb 2024 bis Mär 2024
Caleres (NYSE:CAL)
Historical Stock Chart
Von Mär 2023 bis Mär 2024