SAP CEO Touts Growth in Cloud Business
18 Juli 2019 - 7:44AM
Dow Jones News
By Sara Castellanos
Business software maker SAP SE is seeing increases in cloud
revenue that it plans to sustain with this year's $8 billion
acquisition of market-analytics company Qualtrics, said Chief
Executive Bill McDermott.
The Germany-based company offers a range of products and
services to businesses, including its Concur expense-management
platform, IT-data platform SAP Hana, analytics, customer-experience
software and digital supply-chain tools. It is in the middle of
completing a nearly $1 billion restructuring set to be finished in
the third quarter, as it continues to shift toward cloud computing
and focus on opportunities such as analytics and artificial
intelligence.
Cloud revenue for the company totaled EUR1.72 billion ($1.93
billion) in the quarter ending June 30, up 40% from the
year-earlier period. Cloud and software revenue rose 11% to EUR5.52
billion. Total revenue for the quarter was EUR6.66 billion, up
11%.
SAP has been expanding its cloud-computing business as growth in
its core software division has slowed, The Wall Street Journal has
previously reported.
The Qualtrics acquisition, SAP's largest, helped make the
company more competitive in the cloud market, Mr. McDermott
said.
"We made a bold move with the Qualtrics acquisition and we had a
vision, " he said.
The deal made SAP a major competitor in the cloud-based
customer-relationship management software business, where
Salesforce.com Inc. is the leader. Qualtrics offers surveys that
companies can use to gauge employee, product, brand and customer
feedback in what Mr. McDermott refers to as experience
management.
He is betting that businesses will want to use the technology to
help personalize services based on "data that represents the
experience that people are having," Mr. McDermott said. That could
include how customers interact with the brand on social media or
how responsive they are to email marketing. "It's a net new
opportunity for CEOs and business owners to think completely
differently," he said.
Qualtrics could also help customers in sectors such as banking
and automotive more easily pilot new products based on
near-real-time customer feedback, he said.
The market opportunity for the technology is estimated at $1.6
trillion because there is such a big gap between what businesses
think their customers are getting and what the customers feel they
are getting, he said.
Mr. McDermott said this year that SAP aspires to reach EUR35
billion in total annual revenue. Its 2018 revenue totaled EUR24.7
billion.
The company also aims to more than triple its cloud revenue by
2023, the CEO said. One of the fastest-growing parts of the cloud
is its analytics platform, because companies want to see portfolio
metrics in real-time, he said.
Growth opportunities in the cloud also include a move into
database-as-a-service and the ability for companies to use Hana in
the cloud as a service. "We've only just scratched the surface,"
Mr. McDermott said.
The company had about 98,330 employees at the end of June 30, up
5% from about 93,850 a year earlier. SAP said about 4,400 jobs will
be affected by the restructuring and it expects to end 2019 with
more employees than it has now.
Write to Sara Castellanos at sara.castellanos@wsj.com
(END) Dow Jones Newswires
July 18, 2019 01:29 ET (05:29 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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