LOS ANGELES, June 12, 2019 /PRNewswire-PRWeb/ -- Barbecue
season is upon us, and families from coast to coast are getting
ready to celebrate Dad. Is he as excited about Father's Day as his
family is? It turns out that the answer is a resounding "yes!"
Swagbucks, an online consumer rewards platform operated by
Prodege, LLC, surveyed 1,542 adults — including 560 fathers — to
find out what dads love most about Father's Day and what Americans
love most about their dads.
American Dads Love Father's Day and 'Man Caves'
Almost 1 in 5 Americans think dads don't care about Father's Day —
but they're wrong. Most American dads (74%) say they do care about
the holiday.
About a third of Americans (31%) think their fathers would
prefer to spend quality time with the family instead of receiving a
gift. Of those who will be purchasing a gift, the top three most
popular choices include gift cards, clothing or something related
to his favorite hobby.
While opinions on the best gifts for Dad vary, almost all
fathers harbor dreams of a special project that they would work on
if they had endless time and resources. Popular fantasies include
turning their backyard into a wonderland (27%), creating a "man
cave" (25%) and fixing up an old car (19%).
But They Don't Care for Outdated Dad Stereotypes
Popular films like "Daddy Day Care" and "Three Men and a Baby" have
long played on the stereotype that dads are helpless when left
alone to care for the kids or take care of the housework. But
today's modern dads would like more credit for their domestic
contributions.
The two stereotypes that most irk American dads are that they're
bad babysitters (51%) and that they can't cook (47%).
The vast majority of Americans (87%) also agree that these
stereotypes should go. In addition to the two listed above, they'd
like to get rid of the stereotypes that dads never clean up, leave
all the disciplining to Mom, and are helpless when they're
sick.
Thanks for Teaching Us Important Stuff, Dad
Most Americans (87%) say they have learned valuable lessons from
their dads, including how to treat others as they expect to be
treated (56%), how to save money and plan for the future (40%), how
to be handy around the house (37%), and how to stand up for
themselves (36%).
Americans also love hanging out with their fathers, whether it
be watching sports (14%), going camping or fishing (11%), or simply
spending time catching up (33%).
As for favorite fictional fathers, Americans most love "chilling
out, maxing and relaxing" with The Fresh Prince Of Bel-Air's
Philip Banks. Other popular TV dads
include Mike Brady and Homer Simpson.
"Whether it's a barbecue in the backyard or a day at the
ballpark, we hope that Americans will be able to spend some
memorable quality time with their dads this Father's Day," said
Chuck Davis, CEO, and Chairman of
Prodege, LLC. "And for those looking for the perfect gift,
Swagbucks is a great place to get creative ideas and the best deals
on whatever your father needs."
To earn and save money on Father's Day purchases, visit the
Swagbucks site or download the SwagButton.
About Swagbucks
Swagbucks.com is the web's most popular rewards program that gives
you free gift cards and cash for the everyday things you already do
online. Earn points when you shop at your favorite retailers,
answer surveys, watch entertaining videos, search the web, and find
great deals. Redeem points for gift cards to your favorite
retailers like Amazon and Walmart or get cash back from PayPal.
Swagbucks and sister sites have already paid out more than
$700 million in cash and free gift
cards. Headquartered in El Segundo,
California, Swagbucks is owned by Prodege, LLC, a leading
internet and media company that operates multiple customer
engagement brands.
About Prodege, LLC
Prodege (pro-dé-gée) is an internet and media company that is
dedicated to "creating rewarding moments" for its members by
rewarding them with more than $700
million in cash and free gift cards since inception. Prodege
is now comprised of four consumer brands — Swagbucks, MyPoints,
ShopAtHome, and InboxDollars— which deliver engaging content and
valuable rewards to more than 100 million members worldwide.
Prodege's complementary suite of business solutions helps brands
boost engagement with consumers by making it easy to gather
insights, listen to their audience and gain further exposure to
drive brand loyalty. Visit http://www.prodege.com for more
information.
SOURCE Swagbucks