PLANO, Texas -
(May 21, 2019) - J. C. Penney Company, Inc. (NYSE: JCP) today
announced that Shawn Gensch, a highly accomplished executive with
25 years of experience in marketing and finance, has been named
executive vice president, chief customer officer, effective June 3,
reporting directly to Jill Soltau, chief executive officer. He will
be responsible for driving aggressive customer-centric strategies
to grow traffic, engagement and customer retention in addition to
revitalizing the company's brand, leading marketing initiatives
across all channels, shaping the company's messaging and delivering
an outstanding digital experience and increased customer
loyalty.
"I am delighted to welcome Shawn
to JCPenney. His appointment fills a vital component of our
executive leadership team, and we are eager to leverage his
cross-functional expertise to inspire an engaging and rewarding
shopping experience for our customers. Shawn will be instrumental
in developing a compelling brand identity that builds meaningful
connections with new shoppers, and strengthens relationships with
our most loyal customers," said Soltau. "His proven leadership in
brand management, digital marketing, analytics, mobile applications
and customer loyalty programs makes him the ideal candidate to join
our team of highly esteemed retail experts to deliver profitable
growth and position JCPenney for success."
In this role, Gensch will oversee
all aspects of the Company's marketing strategies and initiatives
including digital, advertising, creative design, customer research,
loyalty, analytics and insights, social media, sales promotions and
planning, and events marketing to deliver an integrated brand
experience across all customer touchpoints.
Gensch joins JCPenney from Sprouts
Farmers Market where he served as chief customer officer,
overseeing their brand and category marketing strategy, digital
marketing, guest insights, customer relations, advertising, social
media, private label brand strategy, and public relations in
support of its nationwide stores and ecommerce operations. He has
driven key strategic initiatives related to their brand
repositioning, digital engagement, website redesign, new mobile
application, as well as a successful new store prototype.
Prior to Sprouts, Gensch
co-founded and served as chief executive officer of iAMroyalist,
Inc., a consumer-driven loyalty platform that connects the business
intelligence from industries such as hospitality, retail and
service to a secure global currency wallet.
Gensch spent 10 years at Target
Corporation in positions of increasing responsibility, including
senior vice president of marketing where he led all media strategy,
public relations, social media, strategic partnerships, and
experiential and lifestyle marketing efforts. He also led
enterprise-wide marketing for their master brand and holiday
seasonal campaigns as vice president, brand marketing, and managed
Target's loyalty program as vice president, financial product
design and development in their financial and retail services
division. In addition, Gensch served as the president of Target
Bank.
Before joining Target in 2003,
Gensch worked in various roles in the structured finance,
insurance, banking and related consulting industries, including
serving as vice president and assistant treasurer of Green Tree
Financial Corporation. He began his career at KPMG. Since
2014, Gensch has served on the boards for GWG Holdings, Inc. and
for Anser Innovation.
To download a copy of this news release, and
access company information, bios and photos, please visit
https://www.jcpnewsroom.com/news-releases/2019/0521_announces_chief_customer_officer.html
Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company
information.
Investor
Relations:
(972) 431-5500 or jcpinvestorrelations@jcp.com
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home retailers, combines an expansive footprint of over
860 stores across the United States and Puerto Rico with a powerful
e-commerce site, jcp.com, to deliver style and value for all
hard-working American families. At every touchpoint, customers will
discover stylish merchandise at incredible value from an extensive
portfolio of private, exclusive and national brands. Reinforcing
this shopping experience is the customer service and warrior spirit
of approximately 95,000 associates across the globe, all driving
toward the Company's mission to help customers find what they love
for less time, money and effort. For additional information, please
visit jcp.com.
Forward-Looking
Statements
This release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Words such as "expect" and similar expressions identify
forward-looking statements, which include, but are not limited to,
statements regarding sales, cost of goods sold, selling, general
and administrative expenses, earnings and cash flows.
Forward-looking statements are based only on the Company's
current assumptions and views of future events and financial
performance. They are subject to known and unknown risks and
uncertainties, many of which are outside of the Company's control
that may cause the Company's actual results to be materially
different from planned or expected results. Those risks and
uncertainties include, but are not limited to, general economic
conditions, including inflation, recession, unemployment levels,
consumer confidence and spending patterns, credit availability and
debt levels, changes in store traffic trends, the cost of goods,
more stringent or costly payment terms and/or the decision by a
significant number of vendors not to sell us merchandise on a
timely basis or at all, trade restrictions, the ability to monetize
assets on acceptable terms, the ability to implement our strategic
plan including our omnichannel initiatives, customer acceptance of
our strategies, our ability to attract, motivate and retain key
executives and other associates, the impact of cost reduction
initiatives, our ability to generate or maintain liquidity,
implementation of new systems and platforms, changes in tariff,
freight and shipping rates, changes in the cost of fuel and other
energy and transportation costs, disruptions and congestion at
ports through which we import goods, increases in wage and benefit
costs, competition and retail industry consolidations, interest
rate fluctuations, dollar and other currency valuations, the impact
of weather conditions, risks associated with war, an act of
terrorism or pandemic, the ability of the federal government to
fund and conduct its operations, a systems failure and/or security
breach that results in the theft, transfer or unauthorized
disclosure of customer, employee or Company information, legal and
regulatory proceedings and the Company's ability to access the debt
or equity markets on favorable terms or at all. There can be
no assurances that the Company will achieve expected results, and
actual results may be materially less than expectations. Please
refer to the Company's most recent Form 10-K for a further
discussion of risks and uncertainties. Investors should take such
risks into account and should not rely on forward-looking
statements when making investment decisions. Any
forward-looking statement made by us in this press release is based
only on information currently available to us and speaks only as of
the date on which it is made. We do not undertake to update
these forward-looking statements as of any future date.
###
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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