Famous Footwear Launches New Loyalty Program
21 März 2019 - 11:30AM
Business Wire
Famously YOU Rewards recognizes customer
loyalty through new customer-focused communications and a more
rewarding program experience
Caleres (NYSE: CAL)(caleres.com) Famous Footwear today launched
Famously YOU Rewards, a new and improved loyalty program that
builds on its more than 20-year history of rewarding customer
loyalty and delivering valuable savings when shopping for
shoes.
The new Rewards program is more personal and relevant to today’s
customer by rewarding customers where and how they shop with Famous
Footwear. “We saw a significant opportunity to improve how we
connect with our customers. We’re increasing our focus on customer
loyalty to ensure members feel valued, are rewarded with our best
savings, and receive communications that are more engaging,” said
Molly Adams, president of Famous Footwear.
The new program branding features a fun, fresh, engaging look
and feel that’s more personal, current and relevant – with a focus
on YOU, the customer, in name, copy and design. The program remains
free to join and all previously enrolled members in Famous Footwear
Rewards have been automatically transitioned into Famously YOU
Rewards. Members maintain all previously earned tier-level benefits
and Reward earning opportunities.
The program was built on insights from extensive customer
research to focus on what customers want most in their loyalty
program. The first new benefit – free shipping for online orders,
every day for all members, with no minimum – was pre-released in
mid-February. The free shipping benefit encourages the program’s
more than 11 million active members to shop across channels and
attracts new customers in a competitive online shopping
environment. To further reward cross-channel purchase and
accelerate Reward earning, the new program awards members bonus
points when they purchase online or engage in the app.
In addition to free shipping and new bonus point earning
opportunities, program members continue to benefit from:
- The opportunity to earn points for
every dollar spent – the more a customer spends, the more rewards
they earn
- Reward Cash, which has a new name
driven by customers who perceived a more tangible and immediate
understanding of the value of rewards for points earned
- The program’s two-tier structure, now
named Star and Superstar (those who spend $200 in 12 months), with
Superstars earning points 50% faster
- Bigger, better birthday gifts, and
double points for purchases made during the member’s birthday
month
- Early access and special sales
throughout the year
- Bonus points days throughout the year,
giving members more opportunities to build points faster
- Additional opportunities to be rewarded
for specific behaviors, which will increase reward earning
potential through points
- Support of Famous Footwear’s charitable
partnerships by awarding members with double points for all
purchases that include a donation to long-time partner, March of
Dimes, during this Spring’s fundraising campaign
- Flexible redemption, with the ability
to create and redeem Reward Cash anytime, whether shopping in
stores, on famous.com, or on the Famous Footwear app
Future program enhancements will continue to put the customer
first, providing her even more flexibility and value across
channels. Members-only promotions and additional benefits will be
launched throughout the year to surprise and delight members.
About Famous Footwear
Famous Footwear is the place to shop for shoes for women, men,
and kids from hundreds of name brands including Nike, Converse,
adidas, Vans, Sperry, Skechers, Birkenstock, madden girl, Roxy,
Timberland, and more. With nearly 1,000 stores in the U.S. and
Canada and even more selection online at Famous.com
and FamousFootwear.ca, Famous Footwear is a leading family
footwear destination for the brands you love in the easy shopping
experience you need.
About Caleres (NYSE: CAL)
Caleres is a diverse portfolio of global footwear
brands. Our products are available virtually everywhere - in
the over 1,200 retail stores we operate, in hundreds of major
department and specialty stores, on our branded e-commerce sites,
and on many additional third-party retail websites. Famous Footwear
offers great casual and athletic brands for the entire family with
convenient, curated, affordable collections. Sam Edelman keeps
expressive women in step with the latest trends in a playful,
whimsical way. Naturalizer shoes are beautiful from the inside out,
with elegant simplicity and legendary fit re-imagined for today’s
consumer. Allen Edmonds combines old world craft with new world
technology to create luxe footwear for the discerning man who wants
sophisticated, modern classics. Rounding out our family of brands
are Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride,
Via Spiga, Diane von Furstenberg, Blowfish Malibu, Bzees, Carlos by
Carlos Santana, Circus by Sam Edelman, Fergie, and rykä. Combined,
these brands make Caleres a company with both a legacy and a
mission. Our legacy is our more than 140 years of
craftsmanship and our passion for fit, while our mission is to
continue to inspire people to feel good…feet
first. Visit caleres.com to learn more about us.
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version on businesswire.com: https://www.businesswire.com/news/home/20190321005140/en/
Investor Contact:Peggy Reilly Tharp, Caleres(314)
854-4134, ptharp@caleres.com
Media ContactJo Ann Stoda, Caleres(314) 854-3131,
jstoda@caleres.com
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