JEDDAH, Saudi Arabia,
September 23, 2018 /PRNewswire/
--
112 Square
-Meters Mug Cake was baked yesterday with
19,600 Mug Cake made with
Betty Crocker
To celebrate the momentous and delightful occasion of
Saudi Arabia's 88th
National Day, a new Guinness World Records™ title was set yesterday
by Betty Crocker, the leading brand
of dessert mixes from General Mills for baking the Largest
mug cake mosaic in collaboration with
Panda Retail Company, the leading grocery retailer in the
region.
(Photo:
https://mma.prnewswire.com/media/748437/Betty_Crocker_GUINNESS_WORLD_RECORDS.jpg
)
The bake-off for the new Guinness World Records title for the
Largest mug cake mosaic was unveiled
yesterday at Al Andalus Mall in Jeddah, measuring 112 square-meters with
approximately 19,600 Betty Crocker
mug cakes. It took 30 bakers almost 8 hours to create the
marvelous cake and decorate it by 1900 Betty Crocker cake frosting
tubs that represented the Saudi 88th National Day design on top of
it before Guinness World Records adjudicator, Ahmed Jamal Jaber, officially confirmed it as
the Largest mug cake mosaic ever.
"We are proud to be able to garner a GUINNESS WORLD RECORDS™
title for the 2nd year consecutively, and we would like
to congratulate the Custodian of the Two Holy Mosques His Majesty
King Salman Bin Abdulaziz Al Saud
and His Royal Highness Crown Prince Mohammed Bin Salman and all the people of Saudi
on their 88th National Day. The idea of baking the
Largest mug cake mosaic marks our appreciation and
admiration to the remarkable achievements of the Saudi nation as we
are strongly committed to support the dreams and ambitions of the
Saudi Youth," said Ali Shaikh,
Commercial Director General Mills in the Middle East.
To conform with Guinness World Records guidelines, the
Largest mug cake mosaic had to meet specific requirements
set by the organization. The mosaic had to measure 112 square
meters or above in order to break the Guinness World Records title.
The event was attended by General Mills and Panda executives, as
well as by Guinness World Records officials.
Mr. Hosam Alqurashi, Chief
Commercial Officer of Panda said: "It was a great pleasure to us to
be able to celebrate this precious occasion of the 88th
Saudi National day, with one of our special partners. We would like
to felicitate the Custodian of the Two Holy Mosques His Majesty
King Salman Bin Abdulaziz Al Saud
and His Royal Highness Crown Prince Mohammed Bin Salman and all citizens and
residents of Saudi Arabia, wishing
them immense success and prosperity. This also coincides with our
celebration of Panda's 40th anniversary as the leading
Saudi retailer in the region. We also would like to acknowledge
Betty Crocker's contribution to
celebrate the kingdom's grand occasion wishing them more success
for the years to come."
After the record was confirmed, the cake was distributed to
visitors at Al Andalus Mall and also was delivered to a non-profit
organization "Saudi Food Bank" to spread joy and create some
festivity for all.
It deserved an impressive indulgence as a contribution to the
local community to rejoice this splendid occasion.
Betty Crocker prides itself on
redefining simplicity and ease of baking world renowned desserts.
The brand that makes baking easy and quick for everyone in
effortlessly simple steps, launched recently a highly innovative
mug cake. Available in three indulging flavors, chocolate,
blueberry and brownie, Betty Crocker Mug treats satiate diverse
palates and require only one minute to be microwaved at the comfort
of one's home.
Betty Crocker had proudly
succeeded last year to set a GUINNESS WORLD RECORDS™ title for
baking the Largest marble cake ever which measured 16
square-meters and weighed 733 Kilos with approximately 15,000
Betty Crocker marble cake mixes.
About Betty Crocker™:
Betty Crocker; one of the biggest
names in the world of baking and is a brand name and trademark of
General Mills, the 'Fortune 500' company. Its roots indicate it as
an invented persona, which has successfully developed into a
cultural icon. The current image of Betty
Crocker is actually a combination of 75 real-life women of
diverse backgrounds and ages that represent the true Betty Crocker.
Today the brand is a global household name with strong presence
in the Middle East &
North Africa region for over 50
years and has gained the recognition of being the most prestigious
baking brand and a symbol of trustworthy expertise. Since then
Betty Crocker has evolved from being
just a trademark.
Today women across the region relate to it as their
personal baking consultant. With its long history of innovation,
Betty Crocker has become a true
legend and a symbol of togetherness for friends and family.