Food Industry Veteran Susie Fogelson Launches Strategic Branding, Marketing and Storytelling Firm, F&Co
22 Mai 2018 - 4:00PM
Business Wire
Food Network Pioneer Leverages Her Insights and Experience to
Advise Big Food, Start-ups, Hospitality, Restaurant Groups, Private
Equity and Venture Capital Firms on Engaging the Food Connected
Consumer.
Susie Fogelson, a food marketing pioneer and strategist, today
announced the launch of F&Co, a boutique consultancy that
delivers brand and content strategy, storytelling concepts and
experiential recommendations to companies across the food and
beverage arena. Fogelson is well-known for leading marketing and
brand strategy at Food Network and Cooking Channel for more than 15
years.
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Susie Fogelson (Photo: Business Wire)
Throughout her tenure at the groundbreaking cable networks,
Fogelson developed creative programs to propel brands forward and
drive revenue by helping them engage with avid food connected
consumers through entertainment and strategic partnerships. Her
unique ability to leverage consumer insights and spot emerging
trends were critical to Food Network and Cooking Channel’s success.
Fogelson also appeared as a judge for more than a decade on Next
Food Network Star, one of the network’s most highly-rated shows,
and a talent discovery vehicle.
“We launched F&Co with a singular focus: to help brands
engage with the food connected consumer – a segment that we were
very influential in creating at Food Network,” explains Fogelson.
“The strength of our work comes from an understanding of this
audience and food culture, combined with an ability to translate
our insights into actionable programs and initiatives to reinforce
the brand’s proposition and maximize its potential.”
Fogelson has teamed up with award-winning creative director Gary
Nelson to show clients how they can bring storytelling strategies
to life. Several companies have already tapped into New York
City-based F&Co for insights and strategic counsel, including
Applebee’s, Kantar for Nestlé and AB InBev, and start-up The
Abbott’s Butcher, a promising new entry in the exciting plant-based
protein category.
“In addition to her formidable expertise and experience, Susie
brought a fresh perspective and a creative approach to solving our
issues,” says Javier Balaguera, Executive Director, International
Marketing, Applebee’s and IHOP. “She was able to identify trends
and translate them into scalable and executable tactics that helped
distinguish us from our competition.”
“Both established and fledgling brands need to operate with an
intimate understanding of the dynamic trends that can make or break
their success,” adds Fogelson. “That may mean transforming along
with grocery to more omnichannel commerce models, or reestablishing
relevance where snacking has disrupted traditional mealtimes, or
taking a closer look at how consumer demand for convenience and
transparency suggests new products or approaches.”
The company has also released a 2018 Food Trends Report and
launched “À la carte,” a weekly food news round-up. A video series
offering unique insights into food trends and food connected
consumers is in the works.
In addition to helping brands identify their storytelling
strategy, F&Co will help upcoming talent develop their personal
brands and points-of-view for pursuing food-related entertainment
and partnership opportunities.
“Every company has a food story and successful brands understand
that food marketing is very much about entertainment. Finding ways
to tell a story through digital/social channels, live experiences
and strategic partnerships is critical in today’s marketplace,”
says Fogelson.
Visit www.fogelsonco.com
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Rini Ader for F&Co646-872-3229