SAN MATEO, Calif., May 16, 2018 /PRNewswire/ -- Medallia, Inc.
(www.medallia.com), the global leader in customer experience
management, today announced the Medallia for Digital Partner
Program to bring together the voice of the customer with analytics
data to help brands and companies better understand digital
customer behavior and drive business growth. The new program was
unveiled today at Experience '18, the premier global customer
experience conference.
"Every brand today employs data analytics to better understand
the customer journey, but this data is statistical in nature and
only tells part of the story. Voice of customer data is the missing
link to truly understanding customers and users," said Ori Soen, Chief Marketing Officer and GM of
Medallia for Digital. "The partner program will help companies
integrate Medallia for Digital with their digital technology stack
to embed the pulse of the customer in the organization, drive
action, and win on customer experience."
Medallia has already established an initial set of partners
including SiteTuners, AnalyticsPros, Conversion Rate Experts, and
webalytics, who can now integrate and deliver Medallia for Digital
insights to their customers. The partner program will help
companies integrate Medallia for Digital with their digital
technology stack, including Adobe Analytics in Adobe Experience
Cloud, which counts Medallia as an official member of the Adobe
Exchange partner program, and most recently, Google Analytics,
which accredited Medallia for Digital as an official Google
Analytics Technology Partner.
"By focusing on analytics data alone, many companies are only
getting half the story. With Medallia for Digital, we can offer our
clients a complete picture of the customer journey, with both
analytics data and actual customer feedback from digital
touchpoints which gives our clients an edge, enabling them to model
and instrument every touchpoint, systematically measuring and
evaluating the experience in order to improve every experience and
ultimately grow revenue," said Holger
Tempel, CEO, webalytics.
Integrating voice of customer data alongside analytics data can
uncover blind spots and unleash powerful insights to drive business
growth and revenue. The ability to filter and segment analytics
data by user sentiment, for example, enables digital marketers to
focus on the most impactful optimization opportunities. Medallia
for Digital customers who integrate VoC and analytics are already
seeing significant results, and now with the launch of the Medallia
for Digital Partner Program, many more brands can realize similar
results.
To learn more about working with a partner, visit
www.medallia.com/partners.
About Medallia
Medallia's vision is simple: to create
a world where companies are loved by customers and employees alike.
Hundreds of the world's largest companies and organizations trust
Medallia's cloud platform to help them capture customer feedback
everywhere the customer is (on the phone, in store, online,
mobile), understand it in real-time, and deliver insights and
action everywhere—from the C-suite to the frontline—to improve
their performance. Medallia has offices in Silicon Valley,
New York, London, Paris, Sydney, Buenos
Aires, and Tel Aviv. Learn
more at www.medallia.com.
© 2018 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia's
products are trademarks of Medallia.
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SOURCE Medallia