INDIANAPOLIS, May 16, 2018 /PRNewswire/ -- Simon, a global
leader in premier shopping, dining, entertainment and mixed-use
destinations, has launched a $4.0+ billion plan to create
innovative, new lifestyle experiences across multiple Simon
properties including malls, Premium Outlets®, and
Mills®.
"The world of retail is ever-changing, and Simon is thriving,"
notes David Simon, Chairman and
Chief Executive Officer of Simon Property Group. "As a global
leader, we focus on what's new, now and next, investing in
destinations that generate excitement, discovery, and build strong
communities."
Key highlights from Simon's transformational projects
include:
- Phipps Plaza -
Buckhead (Atlanta), Georgia
As a perfect example of Simon's commitment to creating world-class
experiential destinations, Phipps
Plaza is undergoing a transformational development that
includes both a boutique hotel and a restaurant from the modern
luxury brand Nobu. Additionally, a LifeTime® wellness
center, a unique curated dining experience, and a Class-A office
building will join 100+ leading brands, an AMC 14 Theatre, AC Hotel
by Marriott and a 319-unit residential building to reinforce
Phipps Plaza's reputation as one of
the country's most exciting lifestyle destinations, perfectly
attuned to the needs and behaviors of the modern shopper.
- King of Prussia®
- King of Prussia
(Greater Philadelphia),
Pennsylvania
The largest jewel in Simon's crown, this iconic shopping mecca is a
paradigm for experiential and lifestyle transformation.
With three million square feet of selling space, 450 stores,
and a grand, new ultra-luxury corridor, King of Prussia's spectacular offering will be
further enhanced by a striking outdoor plaza, residences, a hotel
and Class A office building.
- Denver Premium Outlets® - Thornton, Colorado
This fall Simon will bring the most sought-after brands to the
booming Denver market in a way
that's never been seen before with the opening of its newest
Premium Outlets center. With an elegantly designed outdoor village,
spacious courtyards and stunning Rocky Mountain views, Simon is
creating a high-design, sophisticated environment to leverage the
natural beauty of the area and appeal to the outdoor lifestyle of
both locals and tourists, while offering an exceptional array of
world-class shopping.
- Sawgrass Mills®
The Colonnade Outlets
at Sawgrass Mills® - Sunrise, Florida
With 350 stores and 70+ luxury boutiques, Simon's South Florida flagship is expanding across
multiple fronts. In addition to the new open-air Oasis offering 14
restaurants - a full interior renovation, retail expansion, hotel
and restaurant additions, and a new parking deck, combine to
reinforce the center's iconic status among shoppers the world
over.
- "Savor"
Simon is reinventing the traditional food
experience by launching "Savor" at The Westchester and King of Prussia to introduce elevated,
new-to-market dining concepts such as Shake Shack, Sweetgreen,
Little Beet, Mighty Quinn's and Juice Generation to satisfy the
evolving tastes of shoppers and position Simon centers as dining
destinations in their own right.
- The Edit@Roosevelt Field - Long Island, NY
To meet the growing desire for new brand experiences among
millennial-minded shoppers, Simon introduced a revolutionary retail
model at its powerhouse destination in the metro New York area. The Edit@Roosevelt Field is a
curated, design-driven, multi-brand platform that enables both
emerging and established brands (including Koio, Winky Lux, Beltology, Vitaly, and Rhone among
others) to expand their physical footprint in a low
barrier-to-entry manner and bring new merchandise to the physical
marketplace faster than ever.
- Digitally Native + Experiential Retailing
Simon is
witnessing a significant influx of previously pure-play E-tailers,
including Casper, UNTUCKit, Bonobos, and Blue Nile, looking to
bring their brands to life in new and innovative ways at Simon
centers - in addition to popular fitness and beauty brands such as
Peloton and Drybar. According to Eric
Sadi, Executive Vice President of Leasing, "The experiential
concepts provide something new and exciting for customers who then
cross-shop other retailers even more than before as we're providing
a holistic experience where they can spend the day with us."
David Simon reinforces the
commitment to cutting-edge innovation by stating, "We're a company
of experiences and therefore perfectly positioned to capture the
hearts, minds and imaginations of our shoppers with new, exciting
and dynamic ways to live, work, play, stay and shop at Simon."
Learn more about what's new, now, and next:
https://experiencesimon.splashthat.com/
About Simon
Simon is a global leader in the ownership
of premier shopping, dining, entertainment and mixed-use
destinations and an S&P 100 company (Simon Property Group,
NYSE: SPG). Our properties across North America, Europe, and Asia provide community gathering places for
millions of people every day and generate billions in annual
sales.
For more information, visit simon.com.
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SOURCE Simon