ATLANTA & NEWPORT BEACH, Calif., April 21, 2018 /PRNewswire-PRWeb/ -- Allure,
A Christie Company, has announced its partnership with mobile
feedback app provider, SurveyMe this week. Atlanta-based Allure, a leading digital
signage, content, and analytics firm, has co-developed a thorough
theatre research product with Newport
Beach-based SurveyMe, which was the first to market with a
distinctive mobile feedback app used by numerous theatre
operators.
The new product jointly developed by the two firms, gracefully
combines findings from Allure's deep quantitative data analysis and
SurveyMe's distinctive qualitative mobile survey feedback. Prior to
the release of this new product, Allure has been able to show the
"when, where, and what" of theatre environment purchases, but with
the SurveyMe component, theatre owners will now be able to append
the information with the "who and why."
Allure brings to bear years of experience mining ticketing,
concessions, and Point of Sale transaction data to determine
purchase behavior in entertainment and retail environments. This
information has allowed theatre operators to test Allure-developed
digital content and offers to determine which content is more
compelling and drives greater revenue and margins. At the same
time, SurveyMe has encouraged guests to download the free SurveyMe
mobile app, answer a few short questions and earn instant rewards.
Theatre operators not only drove increased product sales through
the use of the tool, but instantly learned more about their guests'
experience, and garnered immediate feedback.
"Combining the insight expertise of Allure and SurveyMe, now
allows movie theatre and restaurant owners get a complete real-time
picture of all the small things that matter to guests and can make
a big difference when it comes to growing sales," Lee Evans, CEO of SurveyMe, said.
Craig Chapin, President of Allure
commented, "Adding the qualitative insights from SurveyMe's mobile
app allows us to provide deeper insight and quicker feedback on
content changes that the empirical data initially led us to. We are
finding that the combination of deep data diving and real time
surveying adds a new dimension to determining content direction and
product offerings."
Allure and SurveyMe will be announcing their new partnership to
the cinema industry in Las Vegas
at CinemaCon 2018. CinemaCon will be held at Caesar's Palace
April 23rd – 26th and is the largest
and most important annual gathering of cinema owners and operators
from around the world. Both companies will be sharing results from
recent campaigns, and discussing project designs with new customers
during the busy cinema-focused show.
Allure – A Christie Company
Allure visual communication and retail transaction solutions
connect businesses, brands and products with their consumers at
points of influence and purchase in a variety of environments.
Leveraging dynamic digital signage integrations to drive new
revenue streams and create differentiated brand experiences, the
company's suite of intelligent solutions integrate advanced
analytics, exceptional creative, software, and hardware with
business applications to deliver engaging data-driven experiences,
activate brands and achieve desired business outcomes. Allure
software and services power more than 25,000 networked displays and
devices that activate brands, environments and
experiences…digitally.
SurveyMe
The company, located in Newport Beach
Ca., provides insight and marketing software. From
patent-pending image recognition software through to the latest
mobile developments in electronic coupon clearing, mobile research
and interactive analytics, SurveyMe allows companies to collect
feedback and engage with customers at the point of experience in
exchange for marketing coupons that can be used instantly instore
or saved in a digital wallet on the app. Within seconds of seeing
life through the eyes of their guests, CMOs and brand managers can
view the insights anywhere, anytime via the latest cloud-based
analytics dashboard.
Press Contact:
Doug Starr
VP Marketing – Allure, A Christie Company
doug.starr(at)allure-christie.com
(404) 528-1897
"Allure", "Christie", and the "Christie Experiential Network"
are trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and certain other
countries. Other company and product names may be trademarks or
trade names of their respective owners.
SOURCE Allure