- Lectures Given to MBA Students in Formal Class, Including Case
of Establishing Hair Salon inside Hospital to Give Consideration to
Feelings of Cancer Patients, Other CSR Activities in UK -
LEICESTER, England and
TOKYO, Nov.
24, 2017 /PRNewswire/ -- Total hair solution company Aderans
Co., Ltd. was officially invited by the University of Leicester in the UK to give lectures regarding
strategic CSR to MBA students on September
4, 2017. Last year, the company gave a special lecture to
MBA students for the first time as a Japanese company and the
lecture received an extremely favorable response. Because of this,
the company gave lectures in a formal MBA class again this year,
the first Japanese company to do so. It was also the first time
that a Japanese company gave lectures for two years in a row at the
university.
On that day, Mr. Yoshihiro
Tsumura, representative director and president of the
company, talked to students about historical considerations of the
company's development and the importance of strategic CSR for
corporate growth, from top management's perspective. He focused on
the theme "Management Reform through 'Sampo Yoshi' (Three-Way Good)
Management."
He was followed by Mr. Mutsuo
Minowa, executive officer of Global CSR & Corporate
Communications Officer the company, who gave examples of positive
results of CSR activities by the Aderans Group, under the theme of
"CSR Activities Integrated with Businesses." Among other things,
when he talked about the company opening a hair salon inside a
hospital to help with the feelings of cancer patients, he attracted
a great deal of attention not only from students but also from
professors.
Finally, Ms. Lynne Harris,
president of Aderans UK, gave a lecture on strategic CSR activities
in the UK. Aderans UK has actively introduced the headquarters' CSR
concept in the UK by localizing it to the British style. She talked
about eight major examples, including the donation of wigs to a
British two-time Olympic gold medal-winning cyclist, Joanna Rowsell
Shand MBE, who has been suffering from alopecia, the donation of
wigs to Sally Bee, a famous cooking
expert, and technical support for the charity organization
My New Hair, set up by Dr. Trevor
Sorbie MBE, a famous hair stylist. The organization supports people
suffering from medical hair loss due to cancer or other
reasons.
The students were surprised to learn that CSR activities can
lead to corporate profits. After the lectures, they gathered around
the lecturers to ask questions one after another and to request
photos together, which illustrated their high level of interest in
strategic CSR activities.
(Photo1:
http://prw.kyodonews.jp/opn/release/201711137891/?images)
Comments from a third party
Dr. Sigmund Wagner-Tsukamoto,
Professor at the University of Leicester Executive Officer Minowa,
and President Harris gave memorable lectures at the MBA summer
school of the University of Leicester held in August 2016. They received a favorable response
from students. This year, we invited them to give a presentation at
our official MBA class. Students were inspired by the lecture by
President Tsumura on management vision based on the idea of
strategic CSR, and the historical considerations of the company's
development. Executive Officer Minowa explained the details of
Aderans' unique activities in an attractive and enthusiastic
manner. President Harris talked about the installation of strategic
CSR to its UK subsidiary. The students listened attentively to the
lectures given by the top management. The contents of the lectures
were beyond students' expectations. After the lectures, many
students stayed in the classroom to ask questions. The lectures
have been the most wonderful and memorable ones this year.
(Photo2:
http://prw.kyodonews.jp/img/201711137891-O4-M7HG5BJU)
Dr. Yukinori Okabe, Associate
Professor at Academic Foundations Programs at the Kanazawa
Institute of Technology The lecture by President Tsumura started
with the introduction of Aderans and his thoughts of how important
the initiative of CSR is as the key to management. This made a
powerful impact on the students, who realized the seriousness of
Aderans towards strategic CSR. As he talked, serious expressions
quickly appeared on students' faces. Top executives from around the
world, from the EU and the UK, talked about CSR in detail. I
witnessed a moment when education developed people.
(Photo3:
http://prw.kyodonews.jp/img/201711137891-O5-2uJS8OVm)
About Aderans Co., Ltd.
Headquarters: Shinjuku-ku, Tokyo
Representative Director and President: Yoshihiro Tsumura Aderans
website: http://www.aderans.co.jp/corporate/english/
Aderans CSR website:
http://www.aderans.co.jp/corporate/english/csr/