LAS VEGAS, Oct. 23, 2017 /PRNewswire/ -- Caesars
Entertainment Corporation (NASDAQ: CZR) announced today that
Chris Holdren has been appointed the
company's Chief Marketing Officer, effective November 1, 2017. In this role, Mr. Holdren
will be responsible for all of the company's marketing initiatives,
including the advancement of the industry-leading Total Rewards
loyalty network and Caesars Entertainment's portfolio of leading
gaming and hospitality brands. Mr. Holdren will join the company's
Senior Management Team and report to President and Chief Executive
Officer, Mark Frissora.
Mr. Holdren brings to Caesars more than two decades of diverse
marketing experience, including, most recently, serving as Chief
Marketing Officer of Handy, a high-growth technology startup. Prior
to Handy, Mr. Holdren spent more than 15 years at Starwood Hotels
& Resorts Worldwide where he helped drive the company's
substantial growth and oversaw the company's award-winning loyalty
and digital programs, insights and analytics, digital experiences
and innovative partnerships. He previously held roles at The
Walt Disney Company where he directed the creation of unique
digital experiences for their properties, and Saban Entertainment
where he also produced interactive content and had additional
marketing responsibilities.
"Chris has broad marketing experience overseeing one of the
best-known and most successful loyalty programs in the hospitality
industry, as well as leading analytics, digital and
partnerships. His experience will complement our efforts to
further cement Caesars Entertainment's marketing leadership in the
gaming and hospitality space," Mr. Frissora said. "I am also
confident that Chris will be an excellent steward for our portfolio
of brands and help drive new growth for the company by further
leveraging our recent investments in technology to optimize our
database and continue to deliver innovative guest experiences."
Holdren joins Caesars Entertainment as the company is pursuing
new avenues of growth, including brand-licensing initiatives, new
marketing initiatives and new development opportunities, among
other things. The company is pursuing a balanced agenda of
investment in growth, while maintaining operating discipline and
focus on customer satisfaction and employee engagement.
"Caesars Entertainment is a world class organization that
continues to curate innovative customer experiences from
hospitality and gaming, to record-breaking entertainment and
partnerships with celebrity chefs," Mr. Holdren said. "I am excited
to join such a talented team and help lead the charge to grow the
Caesars' brands globally, enhance customer engagement and drive the
continued success of Total Rewards."
This appointment is subject to customary gaming regulatory
approvals.
About Caesars Entertainment Corporation
Caesars Entertainment is the world's most diversified
casino-entertainment provider and the most geographically diverse
U.S. casino-entertainment company. Caesars Entertainment is
mainly comprised of the following three entities: the wholly owned
operating subsidiaries CEOC, LLC, Caesars Entertainment Resort
Properties, LLC and Caesars Growth Partners, LLC. Since its
beginning in Reno, Nevada, in
1937, Caesars Entertainment has grown through development of new
resorts, expansions and acquisitions and its portfolio of
subsidiaries now operate 47 casinos in 13 U.S. states and five
countries. Caesars Entertainment's resorts operate primarily
under the Caesars®, Harrah's® and Horseshoe® brand names.
Caesars Entertainment's portfolio also includes the Caesars
Entertainment UK family of casinos. Caesars Entertainment is
focused on building loyalty and value with its guests through a
unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology
leadership. Caesars Entertainment is committed to
environmental sustainability and energy conservation and recognizes
the importance of being a responsible steward of the
environment. For more information, please visit
www.caesars.com.
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SOURCE Caesars Entertainment Corporation