COLUMBUS, Ohio, Oct. 23, 2017 /PRNewswire/ -- Alliance
Data's card services business, a premier provider of private label,
co-brand and business credit card programs, today introduced
SelectCheckoutSM, a new capability that makes it easier
to pay with a brand's private label credit card during online
checkout. Designed to put the customer first and reduce shopping
cart abandonment, it allows cardmembers to redeem rewards and pay
with their store-branded credit card with a simple click of a
button. While credit card networks and payment providers have
similar solutions for storing a customer's credit card credentials
securely online, Alliance Data is one of the first to offer a
custom and scalable store-branded capability for private label card
programs that uniquely connects the card's rewards program to the
card payment experience online.
Since SelectCheckout is retailer-branded and customizable based
on a brand's needs, it elevates awareness of their card program and
builds loyalty and tender share. In addition, cardmembers can see
their available credit and rewards information, and redeem rewards
while making a purchase, increasing shopping cart conversion.
Customers will see how close they are to their next reward,
inspiring a bigger basket size. This new payment solution is
desktop-, tablet-, and mobile-optimized to provide a consistent and
seamless experience across all channels, and requires minimal
effort for integration into a brand's existing e-commerce site.
Additionally, SelectCheckout removes the need for retailers to
store credit card data online.
"Checkout is a critical—and easy—opportunity for a brand to make
a positive impression on a customer, driving conversion," said
Sheryl McKenzie, vice president of
products and capabilities for Alliance Data's card services
business. "Typically when using other payment options, customers
are disconnected from their loyalty program, meaning they must have
a promo code available to redeem rewards and their store credit
card information to earn new rewards. Today, customers are shopping
on the go and it simply isn't convenient to stop and look for these
items. SelectCheckout integrates it all online for customers—it's a
simpler, more rewarding way to pay."
From Cart to Confirmation in Four Easy
Steps
Retailers' current online checkout process has an
abandonment rate as high as 77 percent1. There are a
number of reasons why, from customers not having credit card
information or a promo code on hand to frustration with filling out
lengthy order forms. With SelectCheckout, the customer can checkout
easier. After a one-time sign-up, customer information such as
name, shipping address and card information is auto-filled so fewer
keystrokes are necessary. Customers may view progress to the next
reward. Selecting "Keep Me Signed In" eliminates the need to log in
again, ensuring even faster checkouts during future visits.
SelectCheckout is convenient for private label cardmembers to
use with just a few simple steps. The customer:
- clicks SelectCheckout option at checkout;
- enters credit card account user name and password during the
initial visit;
- selects available reward(s) to redeem;
- views order details, rewards status and remaining credit line
available, places order… and earns more rewards for the
purchase.
"We work hard to provide innovative solutions to our partners
that increase transaction size and build brand advocacy," said
Jami Dewolf, chief marketing officer
for Alliance Data's card services business. "SelectCheckout
provides the convenience and immediacy that shoppers crave, and
it's easy for brands to implement. It's all about eliminating
barriers throughout the customer journey, from acquisition to
long-term loyalty."
About Alliance Data's card services business
Alliance
Data's card services business is a leading provider of tailored
marketing and loyalty solutions, delivered through branded credit
programs that drive more profitable relationships between our brand
partners and their cardmembers. We offer private label, co-brand,
and business card products to many of the world's most recognizable
brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by
leveraging unmatched customer insights, advanced analytics, and
broad-reaching innovative capabilities. It's how we deliver
increased sales to our partners, build enduring loyalty to their
brands, and provide more value to our cardmembers. Alliance Data's
card services business is a proud part of the Alliance Data
enterprise. To learn more, visit www.KnowMoreSellMore.com or follow
us on Twitter @Know_SellMore.
1
https://blog.salecycle.com/stats/the-remarketing-report-q2-2017
View original content with
multimedia:http://www.prnewswire.com/news-releases/alliance-datas-new-selectcheckoutsm-keeps-loyalty-in-the-forefront-of-payments-300541269.html
SOURCE Alliance Data