Samsung Kicks off the Season at Food Network & Cooking Channel New York City Wine & Food Festival

New Integrated Campaign Taps into the Anticipation and Excitement of Hosting Friends and Family during the Holidays

Samsung Electronics America, Inc., the fastest growing home appliance brand in America for the fifth straight quarter1, is helping holiday hosts get ready to get together with family and friends this year. With Americans already getting a jump on holiday planning, Samsung is kicking off the season with a new national ad campaign and a major presence at the Food Network & Cooking Channel New York City Wine & Food Festival presented by Coca-Cola. Style and design expert Joe Zee has also teamed up with Samsung to share his inspiration and advice to make this holiday season memorable.

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Samsung Helps Homeowners Get Ready to Get Together for the Holidays (Photo: Business Wire)

“The holidays are a special time of year, a chance to re-connect with friends and bring families together. Even in October, the anticipation and excitement is already starting to build,” said Katie Cheng, Vice President, Home Appliance Marketing at Samsung Electronics America. “We want to give hosts a boost with new ideas and home appliance innovations that make holiday prep easier and more fun."

For a fresh take on holiday planning, Samsung is partnering with Joe Zee for simple ideas that can make a big impact. From sprucing up your home to having the right connected kitchen appliances, Joe knows how to create a holiday party worth remembering.

• Add Some Holiday Spark – It can be as dramatic as adding pops of color like on-trend cool deep blue and tropical bright orange to an accent wall. Or dispense with traditional holiday colors in place settings, napkins and centerpieces in favor of unexpected hues like deep teal mixed with gold flatware with a pale yellow accent. Stick with two or three shades of color, with some neutrals thrown in.

• Add Elegance and Efficiency to the Kitchen – Consider upgrading kitchen appliances for a more stylish look and game-changing efficiency. The Samsung Family Hub refrigerator is the connected kitchen companion, helping people get an early jump on holiday prep. Plan ahead with the built-in calendar or sync shopping lists with your mobile phone using the Family Hub app, so you never forget an ingredient. Samsung ranges with Flex Duo™ double oven technology make big meals a snap. Multiple dishes like the holiday turkey and all of the fixings can now be cooked at different temperatures in the same oven using a removable divider – turning one oven into two. Both appliances come in Black Stainless Steel, which adds style to any modern kitchen.

• Layer Textures – When it comes to a quick décor change or a great entertaining tablescape, consider the sophisticated impact of layering textures. A great woven runner layer with delicate cloth napkins and various chargers and plates all bring the layering elements into play.
• Make the Kitchen Your Holiday Hang-out Room – There’s nothing better than a party in the kitchen, especially when you’re prepping the holiday meal and have company gathered around. Lay out chairs along with fun, easy munchies and a special cocktail punch to give guests a reason to hang out in the kitchen. Let family and friends enjoy the prep with you, even if you don’t need a helping hand.

“My husband and I are big entertainers and the holiday season is such a magical time of year – we go all out with multiple parties and gatherings. We really want all of our family and friends to feel special,” said Joe Zee. “That’s why we make sure to plan ahead, because planning a party can be just as fun as throwing it – you just need the right inspiration to help make your holiday an occasion to remember.”

Samsung at NYCWFF

From October 12 to 15, Samsung will show its latest home appliance innovations in action at the Food Network and Cooking Channel New York City Wine and Food Festival in New York City. The Samsung Lounge, at the Northwestern Mutual Pier 92 Rooftop, will be a space of culinary creativity as notable chefs cook up holiday dishes throughout the weekend using Samsung appliances. At the Grand Tasting on Pier 94 presented by ShopRite, Food Network and Cooking Channel chefs will also conduct delicious cooking demos with Samsung appliances.

National Holiday Advertising Campaign

Samsung has launched a new national advertising campaign that conveys the excitement of the holiday season as families get ready to get together. The 30- and 15-second television spots share a heartfelt glimpse of holiday hosts prepping meals, setting the table and gathering around to enjoy each moment together. The ads demonstrate how Samsung appliances like the Family Hub and Flex Duo oven can bring a little joy to holiday meal prep and cooking for friends and family.

From now until November 29, Samsung is offering more than 30% off select kitchen packages featuring Samsung Family Hub and Samsung kitchen ranges with Flex Duo™.

To view Samsung’s newest holiday TV ad, click here.

To see Samsung’s latest home appliances and other products, visit http://www.samsung.com/us/.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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Current for Samsung Electronics America, Inc.Sara Spencer, 312-935-1227samsungha@talktocurrent.com