Samsung Kicks off the Season at Food Network & Cooking Channel New
York City Wine & Food Festival
New Integrated Campaign Taps into the Anticipation and Excitement of
Hosting Friends and Family during the Holidays
Samsung Electronics America, Inc., the fastest growing home appliance
brand in America for the fifth straight quarter1, is helping
holiday hosts get ready to get together with family and friends this
year. With Americans already getting a jump on holiday planning, Samsung
is kicking off the season with a new national ad campaign and a major
presence at the Food Network & Cooking Channel New York City Wine & Food
Festival presented by Coca-Cola. Style and design expert Joe Zee has
also teamed up with Samsung to share his inspiration and advice to make
this holiday season memorable.
This press release features multimedia. View the full release here:
Samsung Helps Homeowners Get Ready to Get Together for the Holidays (Photo: Business Wire)
“The holidays are a special time of year, a chance to re-connect with
friends and bring families together. Even in October, the anticipation
and excitement is already starting to build,” said Katie Cheng, Vice
President, Home Appliance Marketing at Samsung Electronics America. “We
want to give hosts a boost with new ideas and home appliance innovations
that make holiday prep easier and more fun."
For a fresh take on holiday planning, Samsung is partnering with Joe Zee
for simple ideas that can make a big impact. From sprucing up your home
to having the right connected kitchen appliances, Joe knows how to
create a holiday party worth remembering.
Add Some Holiday Spark – It can be as dramatic as adding pops
of color like on-trend cool deep blue and tropical bright orange to an
accent wall. Or dispense with traditional holiday colors in place
settings, napkins and centerpieces in favor of unexpected hues like
deep teal mixed with gold flatware with a pale yellow accent. Stick
with two or three shades of color, with some neutrals thrown in.
Add Elegance and Efficiency to the Kitchen – Consider upgrading
kitchen appliances for a more stylish look and game-changing
efficiency. The Samsung Family Hub refrigerator is the connected
kitchen companion, helping people get an early jump on holiday prep.
Plan ahead with the built-in calendar or sync shopping lists with your
mobile phone using the Family Hub app, so you never forget an
ingredient. Samsung ranges with Flex Duo™ double oven technology make
big meals a snap. Multiple dishes like the holiday turkey and all
of the fixings can now be cooked at different temperatures in the same
oven using a removable divider – turning one oven into two. Both
appliances come in Black Stainless Steel, which adds style to any
Layer Textures – When it comes to a quick décor change
or a great entertaining tablescape, consider the sophisticated impact
of layering textures. A great woven runner layer with delicate cloth
napkins and various chargers and plates all bring the layering
elements into play.
Make the Kitchen Your Holiday Hang-out Room – There’s nothing
better than a party in the kitchen, especially when you’re prepping
the holiday meal and have company gathered around. Lay out chairs
along with fun, easy munchies and a special cocktail punch to give
guests a reason to hang out in the kitchen. Let family and friends
enjoy the prep with you, even if you don’t need a helping hand.
“My husband and I are big entertainers and the holiday season is such a
magical time of year – we go all out with multiple parties and
gatherings. We really want all of our family and friends to feel
special,” said Joe Zee. “That’s why we make sure to plan ahead, because
planning a party can be just as fun as throwing it – you just need the
right inspiration to help make your holiday an occasion to remember.”
Samsung at NYCWFF
From October 12 to 15, Samsung will show its latest home appliance
innovations in action at the Food Network and Cooking Channel New York
City Wine and Food Festival in New York City. The Samsung Lounge, at the
Northwestern Mutual Pier 92 Rooftop, will be a space of culinary
creativity as notable chefs cook up holiday dishes throughout the
weekend using Samsung appliances. At the Grand Tasting on Pier 94
presented by ShopRite, Food Network and Cooking Channel chefs will also
conduct delicious cooking demos with Samsung appliances.
National Holiday Advertising Campaign
Samsung has launched a new national advertising campaign that conveys
the excitement of the holiday season as families get ready to get
together. The 30- and 15-second television spots share a heartfelt
glimpse of holiday hosts prepping meals, setting the table and gathering
around to enjoy each moment together. The ads demonstrate how Samsung
appliances like the Family Hub and Flex Duo oven can bring a little joy
to holiday meal prep and cooking for friends and family.
From now until November 29, Samsung is offering more than 30% off select
kitchen packages featuring Samsung Family Hub and Samsung kitchen ranges
with Flex Duo™.
To view Samsung’s newest holiday TV ad, click
To see Samsung’s latest home appliances and other products, visit http://www.samsung.com/us/.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), is a recognized innovation leader in consumer electronics design
and technology. A wholly owned subsidiary of Samsung Electronics Co.,
Ltd., SEA delivers a broad range of digital consumer electronics, mobile
products and wearables, wireless infrastructure, IT and home appliance
products. Samsung is the market leader for HDTVs in the U.S. and one of
America’s fastest growing home appliance brands. To discover more,
please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, cameras,
digital appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit the
Samsung Newsroom at news.samsung.com.
*All functionality, features, specifications and other product
information provided in this document including, but not limited to, the
benefits, design, pricing, components, performance, availability, and
capabilities of the product are subject to change without notice or
1 Traqline – Home Appliances – Refrigerator, washing
machine, dryers, dishwasher, range.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171012006433/en/
Current for Samsung Electronics America, Inc.Sara Spencer,