NEW YORK, Sept. 14, 2017 /PRNewswire/ -- Creative
collective JohnXHannes New York's Super Bowl commercial for
Squarespace starring John Malkovich
won the 2017 Emmy Award for Outstanding Commercial at the Creative
Arts Emmy Awards this weekend.
The Emmy winning commercial "Calling
JohnMalkovich.com" aired during Super Bowl LI and featured
the actor-turned-designer setting up a website to launch his
fashion brand. The world got to enjoy John
Malkovich calling another John
Malkovich to ask for his domain back.
View full campaign here:
https://johnxhannes.com/work/squarespace-johnmalkovich-com/
"Our creative industry is evolving and the lines between
entertainment and commercials have blurred," said Hannes Ciatti, co-founder and executive creative
director of JohnXHannes New York. "We founded
JohnXHannes to further explore these new ways of creative
thinking. The Emmy Awards are a great showcase for this and to win
one in our first year for the John Malkovich Squarespace campaign
is a good sign that we're heading in the right direction."
The Super Bowl commercial was part of Squarespace's "Make Your
Next Move" campaign, a multi-spot TV and digital series about the
Oscar nominee's transition to fashion designer. The actor, who
began his career as a costume designer, launched his first menswear
line at JohnMalkovich.com in January of this year.
"We are honored to have our work recognized by the National
Academy of Television Arts and Sciences," added John McKelvey, co-founder and executive creative
director at JohnXHannes New York. "We wanted to cut through
over-the-top Super Bowl films with simplicity - an intimate,
relatable moment of panic when you realize your own name as a
domain is gone."
The campaign by JohnXHannes was created with production
partner Smuggler and director Miles
Jay. The campaign has been honored with awards at the
Cannes Lions International Festival of Creativity, The Webby
Awards, The Clios and The AICP Show. Editing by
No6, color by Company 3 and sound by Formosa.
JohnXHannes has picked up multiple new clients both in
North America and globally, in
technology, sport and fashion.
About JohnXHannes New York
JohnXHannes New York is an interdisciplinary creative
collective based in New York.
JohnXHannes develops and produces insightful and impactful creative
at the junction of culture, storytelling and technology. The
creative collective works with brands directly, cultural
influencers and world-leading production partners. Founders and
Executive Creative Directors John
McKelvey and Hannes Ciatti
have a global track record of telling authentic stories and
mutually beneficial partnerships for brands such as Squarespace,
Golden States Warriors, Beats by Dre, Gisele Bündchen, Under
Armour, Nike and Google. For more information, visit
http://johnxhannes.com/.
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SOURCE JohnXHannes New York