DOVER, N.J., Sept. 13, 2017 /PRNewswire/ -- Today,
Casio G-SHOCK announces a new partnership with Chinese fashion
brand SANKUANZ on a limited-edition men's GA700 watch. The
GA700SKZ-7A, which is referred to as "Tundra," features a bold
polar camouflage color scheme in white, green and pink across the
bezel and band, with the SANKUANZ logo engraved on the back of the
case. The polar design and logo are also replicated on the outer
watch packaging with the timepiece itself housed in a green
tin.
The model, which was first revealed at Paris Fashion Week in
June 2017, features a unique
combination of colors inspired by the snowy mountains and tundra
found in the northernmost parts of the world. Initially conceived
by SANKUANZ lead designer Shangguan Zhe, the color scheme is
representative of the designs featured in the brand's latest
collection.
To celebrate the launch of the collaborative release, a
conceptual video was created to showcase the inspiration behind the
design. The video, filmed by Bright Black, was shot atop a snowy
mountain and centers on G-SHOCK's core ethos of toughness. To watch
the video, view here.
Key features of the GA700SKZ-7A include a super illuminator LED
light, 3D bold hands, an oversized front button, and a five-year
battery life. In addition, the watch comes equipped with standard
G-SHOCK technology of 200M water resistance and shock resistance,
as well as world time (in 31 time zones, 48 cities + UTC), four
daily alarms and one snooze, 1/100th second stopwatch,
1/10th countdown timer, 12/24 hour formats and a hand
retract function – all in a 53.4mm case.
The GA700SKZ-7A will retail for $160 beginning in mid September 2017, and will be available for
purchase at G-SHOCK retailers, including select Macy's and Zumiez,
gshock.com, and the G-SHOCK Soho Store.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with
toughness, born from the developer Mr. Ibe's dream of 'creating a
watch that never breaks'. Over 200 handmade samples were created
and tested to destruction until finally in 1983 the first, now
iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the
toughest watch of all time'. Each watch encompasses the 7 elements;
electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock
resistance and toughness. The watch is packed with Casio
innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane
and suspended timekeeping modules inside the watch structure. Since
its launch, G-SHOCK has continued to evolve, continuing to support
on Mr. Ibe's mantra "never, never give up." www.gshock.com
About Casio America,
Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio
Computer Co., Ltd., Tokyo, Japan,
one of the world's leading manufacturers of consumer electronics
and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators,
keyboards, mobile presentation devices, disc title and label
printers, watches, cash registers and other consumer electronic
products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of
innovative and imaginative products. For more information,
visit www.casiousa.com.
FOR MEDIA INQUIRIES CONTACT:
Erica Mapa / Kellyn Slone
Cornerstone
(212) 741-7100
ericamapa@cornerstoneagency.com
kellyn@cornerstoneagency.com
Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
svanderschans@casio.com
acolasacco@casio.com
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SOURCE Casio, Inc.