beaconsmind AG Unveils Its International Expansion Blueprint, and Announces Its Intention to First Open a Middle East Outpost
16 März 2021 - 7:44PM
Business Wire
Regulatory News:
beaconsmind (ISIN: CH0451123589 – Ticker: MLBMD), a SaaS
provider in Location-Based Marketing (LBM) for retail chains
unveils today its international expansion blueprint, whereby the
company will serve its global clients and acquire new business
through three new international outposts by the end of 2022. In the
first step of this blueprint, the company also announces its
intention to open its Middle East outpost in the coming months.
Swiss location-based marketing company beaconsmind AG unveils
its international expansion blueprint, whereby the company will
serve its global clients and acquire new business through three
new international outposts by the end of 2022: Middle East, APAC
and Americas.
- The historic headquarters in Zurich, Switzerland, will cover
global customer accounts and serve as the company’s central
operations and logistics office, and lead European business
development.
- International outposts will focus on business development
efforts for global customers with headquarters in the respective
regions:
- This localised sales strategy is required in order to convert
customers to the beaconsmind SaaS solution, as all key stakeholders
involved in the sales typically sit in the local head offices (CEO,
Head of Retail, Head of IT and Head of Marketing).
- The blueprint’s locations of Middle East, APAC and Americas
were selected based on the current customer store footprint and
existing usage data of beaconsmind’s solution.
- The Middle East outpost was selected as the first location to
open based on the regional analysis conducted this year. APAC
location planning will follow next this year and Americas location
planning will follow by 2022.
In the first step of this blueprint, the company announces its
intention to open its Middle East outpost in the coming months.
This announcement follows a 3-months pre-opening process
which will be replicated before the next openings in APAC and
Americas:
- Regional analysis of existing and potential beaconsmind
customer store footprint, growth potential, regional Covid-19
policies regarding store and restaurant/hotel opening, pricing
levels, SaaS growth and location-based marketing usage data.
- Hiring of retail-specialised salespersons, tasked with
the preparation of the executive roadshow.
- Executive roadshow, whereby CEO and board members meet
potential clients and local partners over several weeks to confirm
regional appetite for LBM and beaconsmind’s revenue potential.
The completion of the pre-opening process for the Middle East
location was enabled by the fund-raising round of December 2020. A
3-week roadshow was possible thanks to the region’s management of
Covid-19 vaccination and store-friendly policies. Beaconsmind now
is in final stages of negotiation with strong local partners.
Furthermore, the company has interacted with potential clients with
a high appetite for the company’s location-based marketing solution
in the sectors of mall operations, gyms, supermarkets/hypermarkets,
logistics, culture, and Hotels/Restaurants/Cafes. The company has
now a salesforce in place and is taking steps to open a corporate
presence in Dubai, UAE.
Max Weiland, CEO of beaconsmind AG said “The Middle East
is a buzzing region, with the Qatar World Cup and Dubai Expo just
around the corner, and the local appetite for innovative technology
solutions is sky-high. Our solution received an extremely
encouraging reception throughout the regional roadshow. We have
strong indications that the sales process is simpler thanks to
often centralised decision-making powers, which will lead to faster
sales cycles for beaconsmind. The Middle Eastern populations have
demonstrated that they embrace new technologies, and our marketing
solution will have a significant impact on our clients’ shopping
experience. Indeed, Middle Eastern customers are constrained to
shopping in exceptionally large indoor structures most of the year,
and way-finding technology through battery-powered beacons is
already widely available. Our track power-supplied beacons offer
not only a superior solution to the battery-powered ones in place
that require replacements, but our marketing software Suite also
opens a brand-new communication channel for our clients that is
likely to generate exciting results in the coming months. “
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the
field of location-based marketing (LBM) software for retail chains.
beaconsmind helps retailers run successful location-based marketing
campaigns. By fitting stores with bluetooth beacons that precisely
locate and identify customers, and by integrating its Software
Suite, beaconsmind opens a brand-new channel for retailers to
interact with their customers, fundamentally transforming the
shopping experience. Thanks to its solution, retailers can converge
digital and physical shopping and address the convenience gaps of
each.
For more information, please visit www.beaconsmind.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210316005986/en/
beaconsmind Max Weiland, Founder & CEO
maxweiland@beaconsmind.com Tel.: +41 44 380 73-73
Media Relations Nicolas Merigeau NewCap
nmerigeau@newcap.fr
Investor Relations / Strategic Communication Louis-Victor
Delouvrier NewCap lvdelouvrier@newcap.fr
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